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- catalog contributor b11981878.
- catalog contributor b11981879.
- catalog contributor b11981880.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Ch. 1. The Technology Century -- Ch. 2. Introduction to Branding. Shanghai GM: Building and launching a brand in a new market -- Ch. 3. Branding and Technology. Nokia: Building a powerful technology brand. Philips: Strengthening a global brand -- Ch. 4. Positioning Strategies for Technology Companies and Products. Hewlett-Packard: Repositioning an old brand. Agilent Technologies: Positioning a new brand -- Ch. 5. Hi-Tech Hi-Touch Branding Techniques. Tesco: The brand experience is everything -- Ch. 6. Branding on the Web. Amazon.com: Extending the brand through strategic alliances. Jaguar: Great corporate branding on the Web. Virgin: Excellent brand proposition. Harley-Davidson: Effective dispositional branding. Michelin: Comprehensive branding.".
- catalog extent "x, 219 p., [4] p. of plates :".
- catalog hasFormat "Hi-tech hi-touch branding.".
- catalog identifier "0471845965 (cloth : alk. paper)".
- catalog isFormatOf "Hi-tech hi-touch branding.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Singapore ; New York : John Wiley & Sons (Asia),".
- catalog relation "Hi-tech hi-touch branding.".
- catalog subject "658.8/27 21".
- catalog subject "Branding (Marketing)".
- catalog subject "Electronic commerce.".
- catalog subject "HF5415.13 .T395 2001".
- catalog tableOfContents "Ch. 1. The Technology Century -- Ch. 2. Introduction to Branding. Shanghai GM: Building and launching a brand in a new market -- Ch. 3. Branding and Technology. Nokia: Building a powerful technology brand. Philips: Strengthening a global brand -- Ch. 4. Positioning Strategies for Technology Companies and Products. Hewlett-Packard: Repositioning an old brand. Agilent Technologies: Positioning a new brand -- Ch. 5. Hi-Tech Hi-Touch Branding Techniques. Tesco: The brand experience is everything -- Ch. 6. Branding on the Web. Amazon.com: Extending the brand through strategic alliances. Jaguar: Great corporate branding on the Web. Virgin: Excellent brand proposition. Harley-Davidson: Effective dispositional branding. Michelin: Comprehensive branding.".
- catalog title "Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. Lee.".
- catalog type "text".