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- catalog abstract ""PR is a 2.3 billion pound UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets." "Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny." "PR needs reform because it will not go away, and because it continues to grow. It must become reasoned persuasion. Until that happens via voicing more competitive group intermediation, and via internal reform, it stands convicted as charged: contributing to communicative inequality in liberal, democratic, market democracies."--Jacket.".
- catalog contributor b11989378.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""PR is a 2.3 billion pound UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets." "Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny." "PR needs reform because it will not go away, and because it continues to grow. It must become reasoned persuasion. Until that happens via voicing more competitive group intermediation, and via internal reform, it stands convicted as charged: contributing to communicative inequality in liberal, democratic, market democracies."--Jacket.".
- catalog description "1. 'It's a PR job': The argument in overview -- 2. PR industry from top to bottom -- 3. Profession of the decade -- Part one: Why so pervasive? -- 4. Profession of the decade -- Part two: Why so insistent? PR links to external and internal media and persuasion -- 5. Balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. Beneficial PR.".
- catalog description "Includes bibliographical references (p. [184]-192) and index.".
- catalog extent "ix, 196 p. ;".
- catalog identifier "0415217598 (HB)".
- catalog isPartOf "Routledge advances in management and business studies ; 13".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog subject "659.2 21".
- catalog subject "HD59 .M62 2000".
- catalog subject "Public relations.".
- catalog tableOfContents "1. 'It's a PR job': The argument in overview -- 2. PR industry from top to bottom -- 3. Profession of the decade -- Part one: Why so pervasive? -- 4. Profession of the decade -- Part two: Why so insistent? PR links to external and internal media and persuasion -- 5. Balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. Beneficial PR.".
- catalog title "Rethinking public relations : the spin and the substance / Kevin Moloney.".
- catalog type "text".