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- catalog contributor b11989379.
- catalog contributor b11989380.
- catalog contributor b11989381.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing and feminism : an evolving relationship / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- Market feminism : the case for a paradigm shift / Linda Scott -- Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / Lisa Peñaloza -- Advertisements as women's texts : a feminist overview / Barbara B. Stern -- Women and advertising : reading the relationship / Stephanie O'Donohoe -- Using memory-work to give a feminist voice to marketing research / Lorraine A. Friend and Shona M. Thompson -- Shifting the discourse : feminist perspectives on consumer behaviour research / Margaret K. Hogg, Shona Bettany and George Long -- The laugh of the marketing Medusa : men are from Marx, women are from Veblen / Stephen Brown -- The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania / Len Tiu Wright and Mihaela Kelemen -- Reading Rabotnitsa : fifty years of creating gender identity in a socialist economy / Natasha Tolstikova -- Off to the shops : why do we really go shopping? / Sue Eccles and Helen Woodruffe-Burton -- Women-focused consumption spaces : cafés/bars in Amsterdam / Helene Hill --A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / Eileen Fischer -- Marketing and the divided self : healing the nature/woman separation / Susan Dobscha and Julie L. Ozanne -- Gender and consumption in a cultural context / Janeen Arnold Costa.".
- catalog extent "xiii, 282 p. :".
- catalog identifier "0415219728".
- catalog identifier "0415219736 (pbk.)".
- catalog isPartOf "Routledge interpretive marketing research series".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog subject "658.8/34/082 21".
- catalog subject "Feminism.".
- catalog subject "HF5415 .M2969 2000".
- catalog subject "Marketing.".
- catalog subject "Women consumers.".
- catalog tableOfContents "Marketing and feminism : an evolving relationship / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- Market feminism : the case for a paradigm shift / Linda Scott -- Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / Lisa Peñaloza -- Advertisements as women's texts : a feminist overview / Barbara B. Stern -- Women and advertising : reading the relationship / Stephanie O'Donohoe -- Using memory-work to give a feminist voice to marketing research / Lorraine A. Friend and Shona M. Thompson -- Shifting the discourse : feminist perspectives on consumer behaviour research / Margaret K. Hogg, Shona Bettany and George Long -- The laugh of the marketing Medusa : men are from Marx, women are from Veblen / Stephen Brown -- The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania / Len Tiu Wright and Mihaela Kelemen -- Reading Rabotnitsa : fifty years of creating gender identity in a socialist economy / Natasha Tolstikova -- Off to the shops : why do we really go shopping? / Sue Eccles and Helen Woodruffe-Burton -- Women-focused consumption spaces : cafés/bars in Amsterdam / Helene Hill --A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / Eileen Fischer -- Marketing and the divided self : healing the nature/woman separation / Susan Dobscha and Julie L. Ozanne -- Gender and consumption in a cultural context / Janeen Arnold Costa.".
- catalog title "Marketing and feminism : current issues and research / edited by Miriam Catterall, Pauline Maclaran, and Lorna Stevens.".
- catalog type "text".