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- catalog abstract ""If you're in tune with only your peers, how can you market to the rest of us? Future Marketing, Joe Marconi's expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer." "In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets."--Jacket.".
- catalog contributor b11998222.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""If you're in tune with only your peers, how can you market to the rest of us? Future Marketing, Joe Marconi's expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer." "In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets."--Jacket.".
- catalog description "Includes bibliographical references (p. 235-237) and index.".
- catalog description "pt. 1: Meeting the market. -- Something for everybody: mass marketing to the (various) masses -- Segmenting the market: understanding demographics and psychographics -- Research and technology: what once was R & D is now R & T -- pt. 2: Marketing to the generations. -- Targets big enough to miss -- Marketing to Baby Boomers -- Marketing to Generation X -- Marketing to Generation Y -- Marketing to seniors -- pt. 3: Marketing then and now. -- Cycles, trends, and just good ideas -- Successful brand strategies: past, present, and future -- The future marketing casebook: Amazon.com, Barnes & Noble, Barbie, American Girl, Beanie Babies, HBO, IKEA, Starbucks -- 21st-century media: how the Internet, cable and satellite TV, specialty print, and direct marketing have changed the media and changed the rules -- What's next?".
- catalog extent "x, 244 p. :".
- catalog identifier "0658001388".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books : in conjunction with The American Marketing Association,".
- catalog subject "658.8 21".
- catalog subject "HF5415.127 .M35 2001".
- catalog subject "Target marketing.".
- catalog tableOfContents "pt. 1: Meeting the market. -- Something for everybody: mass marketing to the (various) masses -- Segmenting the market: understanding demographics and psychographics -- Research and technology: what once was R & D is now R & T -- pt. 2: Marketing to the generations. -- Targets big enough to miss -- Marketing to Baby Boomers -- Marketing to Generation X -- Marketing to Generation Y -- Marketing to seniors -- pt. 3: Marketing then and now. -- Cycles, trends, and just good ideas -- Successful brand strategies: past, present, and future -- The future marketing casebook: Amazon.com, Barnes & Noble, Barbie, American Girl, Beanie Babies, HBO, IKEA, Starbucks -- 21st-century media: how the Internet, cable and satellite TV, specialty print, and direct marketing have changed the media and changed the rules -- What's next?".
- catalog title "Future marketing : targeting seniors, Boomers, and Generation X and Y / Joe Marconi.".
- catalog type "text".