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- catalog abstract "Integrating marketing theory with Internet reality, this text helps students develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy.".
- catalog contributor b11998275.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Developing a Conceptual Framework for Marketing and the Internet -- Introduction to Marketing and the Internet -- Why Marketing and the Internet? -- An Abbreviated History -- Mass Communication and Demand -- From an Industrial Economy to a Digital Economy -- The Internet as Just Another Technology -- What Is Different About Marketing With the Internet? -- Technological Characteristics of the Internet -- The Internet's History -- Integrating People and Technology: The Rise of the World Wide Web -- Integrating Marketing and the Internet: Old Concepts, New Opportunities -- Marketing Efforts and Electronic Commerce -- Origins of Electronic Commerce -- The Changing Face of Electronic Commerce -- A Framework for Integrating Marketing and the Internet -- Why Do We Need a Framework? -- The Framework's Basic Premise -- Marketing as Exchange -- The General Framework -- Marketers and Consumers: The Central Exchange Context -- Policy and the Marketing Environment -- Technology and the Marketing Environment -- Relationships as Vehicles for Exchange -- Relationships 101 -- What Is Exchanged? -- Resources as the Bases for Exchange -- Resource Theory and Exchange Processes -- Resource Theory and the Internet -- Resource Theory and Marketing Opportunity on the Internet -- Combining Resources and Relationships: Looking Ahead -- The Framework in Depth: Perspectives on Marketing and the Internet -- Consumers and the Internet Environment -- Describing Online Consumer Behavior -- Descriptive Research and Internet-Related Consumption.".
- catalog description "Includes bibliographical references (p. 351-355) and index.".
- catalog description "Integrating marketing theory with Internet reality, this text helps students develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy.".
- catalog extent "xxii, 362 p. :".
- catalog hasFormat "Marketing and the internet.".
- catalog identifier "0130169757".
- catalog isFormatOf "Marketing and the internet.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Prentice Hall,".
- catalog relation "Marketing and the internet.".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.1265 .C68 2001".
- catalog subject "Internet marketing.".
- catalog subject "Internet.".
- catalog subject "World Wide Web.".
- catalog tableOfContents "Developing a Conceptual Framework for Marketing and the Internet -- Introduction to Marketing and the Internet -- Why Marketing and the Internet? -- An Abbreviated History -- Mass Communication and Demand -- From an Industrial Economy to a Digital Economy -- The Internet as Just Another Technology -- What Is Different About Marketing With the Internet? -- Technological Characteristics of the Internet -- The Internet's History -- Integrating People and Technology: The Rise of the World Wide Web -- Integrating Marketing and the Internet: Old Concepts, New Opportunities -- Marketing Efforts and Electronic Commerce -- Origins of Electronic Commerce -- The Changing Face of Electronic Commerce -- A Framework for Integrating Marketing and the Internet -- Why Do We Need a Framework? -- The Framework's Basic Premise -- Marketing as Exchange -- The General Framework -- Marketers and Consumers: The Central Exchange Context -- Policy and the Marketing Environment -- Technology and the Marketing Environment -- Relationships as Vehicles for Exchange -- Relationships 101 -- What Is Exchanged? -- Resources as the Bases for Exchange -- Resource Theory and Exchange Processes -- Resource Theory and the Internet -- Resource Theory and Marketing Opportunity on the Internet -- Combining Resources and Relationships: Looking Ahead -- The Framework in Depth: Perspectives on Marketing and the Internet -- Consumers and the Internet Environment -- Describing Online Consumer Behavior -- Descriptive Research and Internet-Related Consumption.".
- catalog title "Marketing and the Internet / Eloise Coupey.".
- catalog type "text".