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• catalog abstract ""The challenges you face on your e-commerce Web site are little different from those faced by retailers of years past. You must get customers in the door, keep them interested, and convince them to purchase. The E-Commerce Arsenal shows you how to use twelve of today's most persuasive technological tools to fill your Web site with shoppers, give them offers and products that appeal directly to their wants, needs, and wishes - then convert them to buyers before they click the "Back" tab and are gone forever." "This plain-English book is written for everyone - from marketers who want to know how the technologies work to computer professionals who want to grasp their profit potential. Detailed descriptions of hundreds of state-of-the-art techniques and tactics, supported by case studies taken from actual Web sites and candid interviews with marketing decision-makers, reveal how today's most successful e-tailers - Amazon.com, Garden.com, Gap.com, and others - create loyalty-inducing, personalized experiences for their shoppers. The twelve essential technologies are categorized, based on the business needs they address, into three distinct functions." "The E-Commerce Arsenal, like the best e-commerce sites, doesn't waste time on flashy gimmicks and meaningless techno-gibberish. Use its real-life examples, comprehensible explanations of decision factors, vital Web site addresses, and wealth of other features to flip on the "Open for Business" sign in your Web site window - then deploy its twelve proven weapons to attract customers and keep them coming back."--Jacket.".
• catalog contributor b11998315.
• catalog created "c2001.".
• catalog date "2001".
• catalog date "c2001.".
• catalog dateCopyrighted "c2001.".
• catalog description ""The challenges you face on your e-commerce Web site are little different from those faced by retailers of years past. You must get customers in the door, keep them interested, and convince them to purchase. The E-Commerce Arsenal shows you how to use twelve of today's most persuasive technological tools to fill your Web site with shoppers, give them offers and products that appeal directly to their wants, needs, and wishes - then convert them to buyers before they click the "Back" tab and are gone forever." "This plain-English book is written for everyone - from marketers who want to know how the technologies work to computer professionals who want to grasp their profit potential. Detailed descriptions of hundreds of state-of-the-art techniques and tactics, supported by case studies taken from actual Web sites and candid interviews with marketing decision-makers, reveal how today's most successful e-tailers - Amazon.com, Garden.com, Gap.com, and others - create loyalty-inducing, personalized experiences for their shoppers. The twelve essential technologies are categorized, based on the business needs they address, into three distinct functions." "The E-Commerce Arsenal, like the best e-commerce sites, doesn't waste time on flashy gimmicks and meaningless techno-gibberish. Use its real-life examples, comprehensible explanations of decision factors, vital Web site addresses, and wealth of other features to flip on the "Open for Business" sign in your Web site window - then deploy its twelve proven weapons to attract customers and keep them coming back."--Jacket.".
• catalog description "Includes bibliographical references (p. [287]-289) and index.".
• catalog description "The struggle for survival online -- The recipe for success -- Search engines for customer acquisition -- Viral affiliates programs -- Listfeed programs and xml -- Targeted electronic direct mail -- Wap-enabling for M-commerce -- Personalization for customer loyalty -- Shopping wizards and in-context search -- Globalization and multicurrency capability -- Real-time access to inventory and order status -- Robust content-management systems -- Real-time presales chat -- Multichannel customer service systems -- Outsource everything -- Feed the lions.".
• catalog extent "xvi, 302 p. :".
• catalog identifier "0814406238".
• catalog issued "2001".
• catalog issued "c2001.".
• catalog language "eng".
• catalog publisher "New York : AMACOM,".
• catalog subject "658.8/4 21".
• catalog subject "Electronic commerce.".
• catalog subject "HF5548.32 .G88 2001".
• catalog subject "Internet advertising.".
• catalog subject "Internet marketing.".
• catalog subject "Web sites Design.".
• catalog tableOfContents "The struggle for survival online -- The recipe for success -- Search engines for customer acquisition -- Viral affiliates programs -- Listfeed programs and xml -- Targeted electronic direct mail -- Wap-enabling for M-commerce -- Personalization for customer loyalty -- Shopping wizards and in-context search -- Globalization and multicurrency capability -- Real-time access to inventory and order status -- Robust content-management systems -- Real-time presales chat -- Multichannel customer service systems -- Outsource everything -- Feed the lions.".
• catalog title "The e-commerce arsenal : 12 technologies you need to prevail in the digital arena / Alexis D. Gutzman.".
• catalog type "text".