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- catalog abstract "Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation.".
- catalog contributor b11998328.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation.".
- catalog description "pt. 1. Corporate Reputations. 1. Corporate Reputation Value: Good Really Is Better Than Bad. 2. Stakeholders: Each Group Holds a Different Image and Reputation. 3. How Corporate Images Are Formed: Identifying the Pieces of the Jigsaw Puzzle -- pt. 2. Factors that Affect Corporate Images. 4. Vision and Mission: The Soul of Corporate Reputation. 5. Formal Company Policies: The Guiding Hands. 6. Organizational Culture: The Invisible Web. 7. Corporate Communication: What to Say. 8. Corporate Identity: What You See Is Often Less Than What You Get. 9. Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image -- pt. 3. Managing Corporate Images and Reputations. 10. Measuring Images and Reputation: What Do Stakeholders Actually Think? 11. Managing and Changing Corporate Images: It Can Be Done. 12. The Crisis: Communication Strategies to Protect Desired Images and Reputations. 13. Recap: Avoiding the Twelve Most Common Traps.".
- catalog extent "xx, 299 p. :".
- catalog identifier "0199241635".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Oxford ; New York : Oxford University Press,".
- catalog subject "659.2 21".
- catalog subject "Brand name products Management.".
- catalog subject "Corporate image.".
- catalog subject "Corporations Public relations Case studies.".
- catalog subject "HD59.2 .D695 2001".
- catalog tableOfContents "pt. 1. Corporate Reputations. 1. Corporate Reputation Value: Good Really Is Better Than Bad. 2. Stakeholders: Each Group Holds a Different Image and Reputation. 3. How Corporate Images Are Formed: Identifying the Pieces of the Jigsaw Puzzle -- pt. 2. Factors that Affect Corporate Images. 4. Vision and Mission: The Soul of Corporate Reputation. 5. Formal Company Policies: The Guiding Hands. 6. Organizational Culture: The Invisible Web. 7. Corporate Communication: What to Say. 8. Corporate Identity: What You See Is Often Less Than What You Get. 9. Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image -- pt. 3. Managing Corporate Images and Reputations. 10. Measuring Images and Reputation: What Do Stakeholders Actually Think? 11. Managing and Changing Corporate Images: It Can Be Done. 12. The Crisis: Communication Strategies to Protect Desired Images and Reputations. 13. Recap: Avoiding the Twelve Most Common Traps.".
- catalog title "Creating corporate reputations : identity, image, and performance / Grahame Dowling.".
- catalog type "Case studies. fast".
- catalog type "text".