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- catalog alternative "Stratégie et gestion de la marque industrielle. English".
- catalog contributor b11998338.
- catalog contributor b11998339.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references (p. [379]-384) and indexes.".
- catalog extent "xvii, 398 p. :".
- catalog identifier "0792379705 (alk. paper)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng fre".
- catalog language "eng".
- catalog publisher "Boston : Kluwer Academic Publishers,".
- catalog subject "658.8/27 21".
- catalog subject "HF5415.1263 .M35 2001".
- catalog subject "Industrial marketing Case studies.".
- catalog title "Strategy and management of industrial brands : business to business products and services / by Philippe Malaval with the collaboration of Christophe Bénaroya.".
- catalog title "Stratégie et gestion de la marque industrielle. English".
- catalog type "text".