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- catalog contributor b12020545.
- catalog contributor b12020546.
- catalog contributor b12020547.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references (p. 261-263) and index.".
- catalog extent "xvi, 272 p. :".
- catalog identifier "0471382442 (cloth : alk. paper)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.8 21".
- catalog subject "HD62.5 .L63 2001".
- catalog subject "Marketing Management.".
- catalog subject "New business enterprises Management.".
- catalog title "Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.".
- catalog type "text".