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- catalog contributor b12020573.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Ethics and the social marketer : a framework for practitioners / William A. Smith -- Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild -- Ethics of international social marketing / George G. Brenkert -- Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli -- Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith -- Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen -- Teaching and modeling ethics in social marketing / Michael D. Basil.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "ix, 212 p. :".
- catalog hasFormat "Ethics in social marketing.".
- catalog identifier "0878408193 (cloth : alk. paper)".
- catalog identifier "0878408207 (pbk. : alk. paper)".
- catalog isFormatOf "Ethics in social marketing.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Washington, D.C. : Georgetown University Press,".
- catalog relation "Ethics in social marketing.".
- catalog subject "174/.4 21".
- catalog subject "HF5414 .E84 2001".
- catalog subject "Social marketing Moral and ethical aspects.".
- catalog tableOfContents "Ethics and the social marketer : a framework for practitioners / William A. Smith -- Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild -- Ethics of international social marketing / George G. Brenkert -- Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli -- Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith -- Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen -- Teaching and modeling ethics in social marketing / Michael D. Basil.".
- catalog title "Ethics in social marketing / Alan R. Andreasen, editor.".
- catalog type "text".