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- catalog contributor b12029939.
- catalog contributor b12029940.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Foreword / Don Peppers and Martha Rogers -- pt. 1. How to Win Back Lost Customers. 1. Why Customer Win Back Is Critical to Your Success. 2. Managing the Big Three: Acquisition, Retention, and Win-Back. 3. Winning Back a Lost Customer. 4. How to Save a Customer on the Brink of Defection. 5. Mobilizing and Managing a Win-Back Team -- pt. 2. Making Your Company Defection Proof. 6. When You Think Your Customer Is Safe from Defection. 7. Building a Customer Information System That Drives Loyalty. 8. Targeting Prospects with Strong Loyalty Potential. 9. Leveraging the Power of Customer-Focused Teams. 10. How to Build a Fiercely Loyal Staff. App. A. The Customer Loyalty Compass: A Proven Process for Finding Customer Value.".
- catalog description "Includes bibliographical references (p. 291-301) and indexes.".
- catalog extent "xxii, 314 p. :".
- catalog identifier "0787946672".
- catalog isPartOf "The Jossey-Bass business & management series".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "San Francisco : Jossey-Bass,".
- catalog subject "658.8/12 21".
- catalog subject "Customer loyalty.".
- catalog subject "Customer relations.".
- catalog subject "Customer services.".
- catalog subject "HF5415.5 .G753 2001".
- catalog tableOfContents "Foreword / Don Peppers and Martha Rogers -- pt. 1. How to Win Back Lost Customers. 1. Why Customer Win Back Is Critical to Your Success. 2. Managing the Big Three: Acquisition, Retention, and Win-Back. 3. Winning Back a Lost Customer. 4. How to Save a Customer on the Brink of Defection. 5. Mobilizing and Managing a Win-Back Team -- pt. 2. Making Your Company Defection Proof. 6. When You Think Your Customer Is Safe from Defection. 7. Building a Customer Information System That Drives Loyalty. 8. Targeting Prospects with Strong Loyalty Potential. 9. Leveraging the Power of Customer-Focused Teams. 10. How to Build a Fiercely Loyal Staff. App. A. The Customer Loyalty Compass: A Proven Process for Finding Customer Value.".
- catalog title "Customer winback : how to recapture lost customers--and keep them loyal / Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.".
- catalog type "text".