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- catalog contributor b12035232.
- catalog contributor b12035233.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. I. Introduction. 1. Corporate Reputation in a 'Green' World -- pt. II. The World of Green Issues. 2. The Rise of Environmental Consciousness and Conscience. 3. What Makes a Green Issue? 4. The Environmental Movement -- Corporations for a New Millennium -- pt. III. The Practical Management of Green Issues. 5. Identifying and Segmenting Stakeholders. 6. Stakeholders within the Power Pyramid. 7. The Stakeholder Diagnostic. 8. Launching and Managing Issues-related Projects. 9. Finding Third Party Advocates. 10. Getting TPAs to Act on a Project -- pt. IV. Communication Tools. 11. The Use and Limitations of Traditional Marketing-led Mass Communication Techniques. 12. Market Research: What do People Really Think and does it Matter?".
- catalog extent "xiii, 205 p. :".
- catalog identifier "0312237162 (cloth)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : St. Martin's Press,".
- catalog subject "658.4/08 21".
- catalog subject "Environmental management.".
- catalog subject "Environmental responsibility.".
- catalog subject "GE300 .C78 2000".
- catalog subject "Social responsibility of business.".
- catalog tableOfContents "pt. I. Introduction. 1. Corporate Reputation in a 'Green' World -- pt. II. The World of Green Issues. 2. The Rise of Environmental Consciousness and Conscience. 3. What Makes a Green Issue? 4. The Environmental Movement -- Corporations for a New Millennium -- pt. III. The Practical Management of Green Issues. 5. Identifying and Segmenting Stakeholders. 6. Stakeholders within the Power Pyramid. 7. The Stakeholder Diagnostic. 8. Launching and Managing Issues-related Projects. 9. Finding Third Party Advocates. 10. Getting TPAs to Act on a Project -- pt. IV. Communication Tools. 11. The Use and Limitations of Traditional Marketing-led Mass Communication Techniques. 12. Market Research: What do People Really Think and does it Matter?".
- catalog title "Managing green issues / Tom Curtin, with Jacqueline Jones.".
- catalog type "text".