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- catalog abstract ""One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers world-wide, the Hallmark brand stands for much more than greeting cards. It stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In Emotion Marketing, Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success." "You'll learn about the power of caring and how it provides the missing link between customer satisfaction and customer loyalty. You'll learn about the ValueStar[superscript (sm)], a powerful tool that helps businesses deliver the right emotional message, at the right time, to the right customers. You'll also learn how to cultivate an enterprise-wide commitment to pursuing a sustainable connection that makes customers feel so valued they will go out of their way to be loyal. And you'll get the same expert advice and guidance received by the dozens of Hallmark client companies who have achieved nothing less than miraculous results by making Emotional Marketing a major part of their strategic arsenal."--Jacket.".
- catalog contributor b12038154.
- catalog contributor b12038155.
- catalog contributor b12038156.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers world-wide, the Hallmark brand stands for much more than greeting cards. It stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In Emotion Marketing, Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success."".
- catalog description ""You'll learn about the power of caring and how it provides the missing link between customer satisfaction and customer loyalty. You'll learn about the ValueStar[superscript (sm)], a powerful tool that helps businesses deliver the right emotional message, at the right time, to the right customers. You'll also learn how to cultivate an enterprise-wide commitment to pursuing a sustainable connection that makes customers feel so valued they will go out of their way to be loyal. And you'll get the same expert advice and guidance received by the dozens of Hallmark client companies who have achieved nothing less than miraculous results by making Emotional Marketing a major part of their strategic arsenal."--Jacket.".
- catalog description "Includes bibliographical references (p. 233-237) and index.".
- catalog description "Why Emotion Marketing Works -- The Business Case for Emotion Marketing -- The Value Star--A Model for Emotion Marketing -- What Emotion Marketing Is All About -- Emotional E: Equity -- Emotional E: Experience -- Emotional E: Energy -- Product and Money--The Rational Side of the Value Star -- How to Put Emotion Marketing to Work -- Building Customer Relationships That Last -- Emotion in Marketing Communications -- Emotion Marketing on the Internet -- The Other E--Employees -- Emotion Marketing--An Action Plan.".
- catalog extent "247 p. :".
- catalog identifier "0071364145".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8 21".
- catalog subject "Consumer satisfaction.".
- catalog subject "Customer relations.".
- catalog subject "HF5415 .R5553 2001".
- catalog subject "Marketing.".
- catalog tableOfContents "Why Emotion Marketing Works -- The Business Case for Emotion Marketing -- The Value Star--A Model for Emotion Marketing -- What Emotion Marketing Is All About -- Emotional E: Equity -- Emotional E: Experience -- Emotional E: Energy -- Product and Money--The Rational Side of the Value Star -- How to Put Emotion Marketing to Work -- Building Customer Relationships That Last -- Emotion in Marketing Communications -- Emotion Marketing on the Internet -- The Other E--Employees -- Emotion Marketing--An Action Plan.".
- catalog title "Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz.".
- catalog type "text".