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- catalog abstract "Annotation Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels & function -keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines complemented by illuminating case studies on how to put into practice this powerful new directive, including how to: Implement a four-step planning process to ensure a successful CRM initiative, Refocus the business & organize the entire company around CRM, Support CRM using metrics & analytics, as well as systems & technology, Transform customer interactions in every department & at every customer touchpoint. Publisher Fact Sheet Provides a plan for implementing Customer Relationship Management (CRM) at the core of every organization. Annotation The Complete Guide to Implementing Customer Relationship Management.".
- catalog contributor b12038173.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "1. CRM: what it's really all about -- 2. Why now? Why me? -- 3. It's all about the customer experience -- 4. The CRM transformation process -- 5. CRM implementation -- 6. Changing your business focus -- 7. Organizing around CRM -- 8. Business metrics and analytics to support CRM -- 9. Transforming customer interactions -- 10. Systems and technology to support CRM -- 11. Measuring the success of your CRM initiatives -- 12. Case study: Clothes Unlimited -- 13. Case study: First Century Financial -- 14. Case study: InTech Communications International -- 15. Case study: Bluewater Technology Group -- 16. Case study: Partners Insurance Company -- App. A. Systems and technology to support CRM -- App. B. CRM opportunities -- App. C. Glossary of terms.".
- catalog description "Annotation Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels & function -keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines complemented by illuminating case studies on how to put into practice this powerful new directive, including how to: Implement a four-step planning process to ensure a successful CRM initiative, Refocus the business & organize the entire company around CRM, Support CRM using metrics & analytics, as well as systems & technology, Transform customer interactions in every department & at every customer touchpoint.".
- catalog description "Annotation The Complete Guide to Implementing Customer Relationship Management.".
- catalog description "Includes index.".
- catalog description "Publisher Fact Sheet Provides a plan for implementing Customer Relationship Management (CRM) at the core of every organization.".
- catalog extent "x, 212 p. :".
- catalog identifier "081440622X".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "658.8/12 21".
- catalog subject "Consumer Satisfaction.".
- catalog subject "Customer relations Management.".
- catalog subject "Data Collection.".
- catalog subject "Data mining.".
- catalog subject "HF 5415.5 N995 2001".
- catalog subject "HF5415.5 .N947 2001".
- catalog subject "Public Relations.".
- catalog tableOfContents "1. CRM: what it's really all about -- 2. Why now? Why me? -- 3. It's all about the customer experience -- 4. The CRM transformation process -- 5. CRM implementation -- 6. Changing your business focus -- 7. Organizing around CRM -- 8. Business metrics and analytics to support CRM -- 9. Transforming customer interactions -- 10. Systems and technology to support CRM -- 11. Measuring the success of your CRM initiatives -- 12. Case study: Clothes Unlimited -- 13. Case study: First Century Financial -- 14. Case study: InTech Communications International -- 15. Case study: Bluewater Technology Group -- 16. Case study: Partners Insurance Company -- App. A. Systems and technology to support CRM -- App. B. CRM opportunities -- App. C. Glossary of terms.".
- catalog title "The customer differential : the complete guide to implementing customer relationship management / Melinda Nykamp.".
- catalog type "text".