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- catalog alternative "Authenticity -- what we buy and why in the new economy".
- catalog contributor b12038174.
- catalog contributor b12038175.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "From Abundance to Authenticity: The Rise of the New Consumers -- From scarcity to abundance--from abundance to authenticity -- The anatomy of the soul -- New Consumers vs Old Consumers -- New Consumers 'r' us -- Persuading New Consumers: The Quest for Authenticity -- The lure of authenticity -- Authenticity, alienation and self-actualization -- Liking and authenticity -- Authenticity, credibility and expertise -- Authenticity and story telling -- Authenticity--your company's passport to prosperity -- The New Scarcities of Time, Attention and Trust -- Scarcities of time -- Scarcities of attention -- Scarcities of trust -- Scarcities of time, attention and trust can only get worse -- Tastespace: Creating the Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting tastespace -- When intuition replaces computer power -- Why Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers -- Buzz vs hype -- How new ideas are adopted--buzz and diffusion -- Cool hunters, mavens and the cycle of innovation -- Identifying cool hunters and mavens -- Involving the New Consumer -- Why New Consumers get involved -- The rise of third places -- Information encourages involvement -- Why employees must be as involved as New Consumers -- Retail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping' -- How stressful is shopping? -- What makes shopping so stressful?".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 241 p. :".
- catalog hasFormat "Soul of the new consumer.".
- catalog identifier "1857882989 (pb.)".
- catalog isFormatOf "Soul of the new consumer.".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Naperville, IL : Nicholas Brealey Pub.,".
- catalog relation "Soul of the new consumer.".
- catalog subject "658.8/342 21".
- catalog subject "Consumer behavior History 20th century.".
- catalog subject "HF5415.32 .L48 2001".
- catalog tableOfContents "From Abundance to Authenticity: The Rise of the New Consumers -- From scarcity to abundance--from abundance to authenticity -- The anatomy of the soul -- New Consumers vs Old Consumers -- New Consumers 'r' us -- Persuading New Consumers: The Quest for Authenticity -- The lure of authenticity -- Authenticity, alienation and self-actualization -- Liking and authenticity -- Authenticity, credibility and expertise -- Authenticity and story telling -- Authenticity--your company's passport to prosperity -- The New Scarcities of Time, Attention and Trust -- Scarcities of time -- Scarcities of attention -- Scarcities of trust -- Scarcities of time, attention and trust can only get worse -- Tastespace: Creating the Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting tastespace -- When intuition replaces computer power -- Why Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers -- Buzz vs hype -- How new ideas are adopted--buzz and diffusion -- Cool hunters, mavens and the cycle of innovation -- Identifying cool hunters and mavens -- Involving the New Consumer -- Why New Consumers get involved -- The rise of third places -- Information encourages involvement -- Why employees must be as involved as New Consumers -- Retail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping' -- How stressful is shopping? -- What makes shopping so stressful?".
- catalog title "Authenticity -- what we buy and why in the new economy".
- catalog title "The soul of the new consumer : authenticity -- what we buy and why in the new economy / David Lewis & Darren Bridger.".
- catalog type "History. fast".
- catalog type "text".