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- catalog abstract ""Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations."--Jacket.".
- catalog contributor b12047786.
- catalog contributor b12047787.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools.".
- catalog description "Ch. 1. Introducing Strategic Marketing -- Ch. 2. Defining the Strategic Problem -- Ch. 3. Identifying Value Creation Opportunities: The External Analysis -- Ch. 4. Identifying Resources and Capabilities for Value Creation: The Internal Analysis -- Ch. 5. Towards Strategic Issues: The SWOT(I)-Analysis -- Ch. 6. Choosing a Value Positioning: Strategic Objectives, Options and Choice -- Ch. 7. Delivering Customer Value: Executing Marketing Strategy -- Ch. 8. Organizing for Delivering Customer Value.".
- catalog description "Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations."--Jacket.".
- catalog description "Includes bibliographical references (p. 147-150) and index.".
- catalog extent "152 p. :".
- catalog identifier "0792372727 (hardbound : alk. paper)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Boston : Kluwer Academic,".
- catalog subject "658.8/02 21".
- catalog subject "HF5415.135 .N55 2001".
- catalog subject "Marketing Decision making.".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Ch. 1. Introducing Strategic Marketing -- Ch. 2. Defining the Strategic Problem -- Ch. 3. Identifying Value Creation Opportunities: The External Analysis -- Ch. 4. Identifying Resources and Capabilities for Value Creation: The Internal Analysis -- Ch. 5. Towards Strategic Issues: The SWOT(I)-Analysis -- Ch. 6. Choosing a Value Positioning: Strategic Objectives, Options and Choice -- Ch. 7. Delivering Customer Value: Executing Marketing Strategy -- Ch. 8. Organizing for Delivering Customer Value.".
- catalog title "Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen & Ruud T. Frambach.".
- catalog type "text".