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- catalog abstract ""From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.".
- catalog contributor b12055943.
- catalog contributor b12055944.
- catalog contributor b12055945.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.".
- catalog extent "206 p. :".
- catalog identifier "1568982569 (alk. paper)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : Princeton Architectural Press,".
- catalog subject "929.9/5 21".
- catalog subject "Chermayeff & Geismar.".
- catalog subject "Logos (Symbols)".
- catalog subject "NC1003 .C547 2000".
- catalog subject "Trademarks.".
- catalog title "TM : trademarks designed by Chermayeff & Geismar / Ivan Chermayeff, Tom Geismar, Steff Geissbuhler.".
- catalog type "text".