Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008611219/catalog> ?p ?o. }
Showing items 1 to 20 of
20
with 100 items per page.
- catalog contributor b12055954.
- catalog contributor b12055955.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Online marketing strategies in the information economy : a comparative analysis / Bharat Rao, Louis Minakakis -- Leveraging online information to build customer relationships / Christian Bauer, Arno Scharl -- The evolution of web marketing practice / Malu Roldan -- Pricing strategies for digital books : issues and directions for research / P.K. Kannan, Barbara Kline Pepe, Eva Guterres -- Factors influencing marketing performance on the Web / Ashok Ranchhod, Julie Tinson, and Fan Zhou -- Positioning in cyberspace : evaluating telecom web sites using correspondance analysis / Pierre Berthon [and others] -- Investigating social motivations for Internet use / Thomas F. Stafford, Marla Royne Stafford -- Turning browsers into buyers : user interface design issues for electronic commerce / Rex Eugene Pereira -- 4I : a new premise for marketing online / Amit Pazgal and Sandeep Sikka -- Exploring consumers' willingness to contribute to Internet web sites / Benedict G.C. Dellaert -- The theory behind the role of leverage and the strategic alignment of organisations while creating new markets (Internet marketing and e-commerce) / S.I. Lubbe -- Beyond CPMs and clickthroughs : understanding consumer interaction with web advertising / Patrali Chatterjee -- Comparing consumer purchase behavior on the Internet and in brick-and-mortar stores : an overview of recent research / Jie Zhang -- Satisfaction, frustration, and delight : a framework for understanding how consumers interact with web sites / Jennifer Edson Escalad, Kapil Jain, Judi E. Strebel.".
- catalog extent "ii, 261 p. :".
- catalog identifier "1878289977 (pbk.)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Hershey, PA : Idea Group Pub.,".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.1265 .L43 2001".
- catalog subject "Internet marketing.".
- catalog tableOfContents "Online marketing strategies in the information economy : a comparative analysis / Bharat Rao, Louis Minakakis -- Leveraging online information to build customer relationships / Christian Bauer, Arno Scharl -- The evolution of web marketing practice / Malu Roldan -- Pricing strategies for digital books : issues and directions for research / P.K. Kannan, Barbara Kline Pepe, Eva Guterres -- Factors influencing marketing performance on the Web / Ashok Ranchhod, Julie Tinson, and Fan Zhou -- Positioning in cyberspace : evaluating telecom web sites using correspondance analysis / Pierre Berthon [and others] -- Investigating social motivations for Internet use / Thomas F. Stafford, Marla Royne Stafford -- Turning browsers into buyers : user interface design issues for electronic commerce / Rex Eugene Pereira -- 4I : a new premise for marketing online / Amit Pazgal and Sandeep Sikka -- Exploring consumers' willingness to contribute to Internet web sites / Benedict G.C. Dellaert -- The theory behind the role of leverage and the strategic alignment of organisations while creating new markets (Internet marketing and e-commerce) / S.I. Lubbe -- Beyond CPMs and clickthroughs : understanding consumer interaction with web advertising / Patrali Chatterjee -- Comparing consumer purchase behavior on the Internet and in brick-and-mortar stores : an overview of recent research / Jie Zhang -- Satisfaction, frustration, and delight : a framework for understanding how consumers interact with web sites / Jennifer Edson Escalad, Kapil Jain, Judi E. Strebel.".
- catalog title "Internet marketing research : theory and practice / Ook Lee.".
- catalog type "text".