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- catalog abstract ""This book is the first on retailing to cover the early modern period as a whole. It challenges widely held misconceptions concerning the origins of the retailing industry and reveals dynamic and flexible systems already incorporating some marketing techniques often assumed to be intrinsically modern. Retailing tradesmen were ready both to continue ancient practice where it met contemporary need and to avail themselves of the opportunities in advertising and shop design afforded by such innovations as cheap printing and plate glass windows. New goods, both imported and manufactured at home, coupled with an ever-increasing number of people prepared to spend money on inessentials, challenged retailers to develop methods of display and salesmanship to attract customers." "The Complete Tradesman will be of interest not only to retailing historians but also to all those concerned with understanding the growth of the so-called consumer society."--Jacket.".
- catalog contributor b12068578.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""This book is the first on retailing to cover the early modern period as a whole. It challenges widely held misconceptions concerning the origins of the retailing industry and reveals dynamic and flexible systems already incorporating some marketing techniques often assumed to be intrinsically modern. Retailing tradesmen were ready both to continue ancient practice where it met contemporary need and to avail themselves of the opportunities in advertising and shop design afforded by such innovations as cheap printing and plate glass windows. New goods, both imported and manufactured at home, coupled with an ever-increasing number of people prepared to spend money on inessentials, challenged retailers to develop methods of display and salesmanship to attract customers." "The Complete Tradesman will be of interest not only to retailing historians but also to all those concerned with understanding the growth of the so-called consumer society."--Jacket.".
- catalog description "Includes bibliographical references (p. 237-252) and index.".
- catalog description "Introduction: 'Consumption is the sole end and purpose of all production': the current debate on consumption and retailing -- A 'dangerous Consequence if the Trade of a Nation run into over-much Shop-keeping': contemporary thoughts on the retail sector, 1550-1800 -- 'Too great numbers of shopkeepers in this kingdom': access to consumer goods, 1550-1800 -- 'Their shops are Dens, the buyer is their prey': shop design and sale techniques / Nancy Cox, Claire Walsh -- 'For a tradesman ... his customers are to be his idols': the relationship between the retailer and his customers -- 'It is the most dangerous state of life that a man can live in': managing credit -- 'A settled little society of trading people who understand business': networking among retailing tradesmen -- 'I know not yet what that is, and am ashamed to ask': accommodating innovation and novelty.".
- catalog extent "xiv, 270 p. :".
- catalog identifier "1859281699 (alk. paper)".
- catalog isPartOf "The history of retailing and consumption".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Aldershot, Hants, England ; Burlington, Vt., USA : Ashgate,".
- catalog spatial "Great Britain".
- catalog subject "HF5429.6.G7 C667 2000".
- catalog subject "Retail trade Great Britain History.".
- catalog tableOfContents "Introduction: 'Consumption is the sole end and purpose of all production': the current debate on consumption and retailing -- A 'dangerous Consequence if the Trade of a Nation run into over-much Shop-keeping': contemporary thoughts on the retail sector, 1550-1800 -- 'Too great numbers of shopkeepers in this kingdom': access to consumer goods, 1550-1800 -- 'Their shops are Dens, the buyer is their prey': shop design and sale techniques / Nancy Cox, Claire Walsh -- 'For a tradesman ... his customers are to be his idols': the relationship between the retailer and his customers -- 'It is the most dangerous state of life that a man can live in': managing credit -- 'A settled little society of trading people who understand business': networking among retailing tradesmen -- 'I know not yet what that is, and am ashamed to ask': accommodating innovation and novelty.".
- catalog title "The complete tradesman : a study of retailing, 1550-1820 / Nancy Cox.".
- catalog type "History. fast".
- catalog type "text".