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- catalog contributor b12074514.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references (p. 219-222) and index.".
- catalog description "Prologue: The Calf-Path -- Ch. 1. Dominating Your Market by Shortening the Customer Decision Cycle -- Ch. 2. The Power of Word of Mouth -- Ch. 3. The Nine Levels of Word of Mouth -- Ch. 4. Harnessing Word of Mouth -- Ch. 5. Using Word of Mouth to Speed the Decision Process -- Ch. 6. Delivering the Message -- Ch. 7. Viral Marketing -- Ch. 8. Researching Word of Mouth -- Ch. 9. Constructing a Word-of-Mouth Campaign -- Ch. 10. Word of Mouth, the "Tried and True" Way -- Ch. 11. Campaign Methods That Work Best -- Ch. 12. Practical Tips and Suggestions -- Ch. 13. The Secrets of Word-of-Mouth Marketing -- Ch. 14. An Allegory: The Emperor's New Marketing -- Ch. 15. The Future -- App. A. What Drives People to Web Sites.".
- catalog extent "xii, 258 p. :".
- catalog identifier "0814470726 (pbk.)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "658.8 21".
- catalog subject "HF5827.95 .R67 2001".
- catalog subject "Marketing.".
- catalog subject "Word-of-mouth advertising.".
- catalog tableOfContents "Prologue: The Calf-Path -- Ch. 1. Dominating Your Market by Shortening the Customer Decision Cycle -- Ch. 2. The Power of Word of Mouth -- Ch. 3. The Nine Levels of Word of Mouth -- Ch. 4. Harnessing Word of Mouth -- Ch. 5. Using Word of Mouth to Speed the Decision Process -- Ch. 6. Delivering the Message -- Ch. 7. Viral Marketing -- Ch. 8. Researching Word of Mouth -- Ch. 9. Constructing a Word-of-Mouth Campaign -- Ch. 10. Word of Mouth, the "Tried and True" Way -- Ch. 11. Campaign Methods That Work Best -- Ch. 12. Practical Tips and Suggestions -- Ch. 13. The Secrets of Word-of-Mouth Marketing -- Ch. 14. An Allegory: The Emperor's New Marketing -- Ch. 15. The Future -- App. A. What Drives People to Web Sites.".
- catalog title "The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.".
- catalog type "text".