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- catalog alternative "B to B exchanges".
- catalog alternative "Killer application in the business-to-business internet revolution".
- catalog contributor b12084141.
- catalog contributor b12084142.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Foreword / John Sculley -- Defining the B2B Market Space -- What Are B2B Exchanges? -- On-line, B2B Is Where the Profits Will Be -- Why B2B Exchanges Are Developing on the Internet -- "It's NOT the Technology, Stupid!" -- Anatomy of a B2B Exchange -- Membership and Ownership Models -- Trading Models -- Strategic Partnership Models -- Revenue Models -- Seven Secrets for Success for B2B Exchanges -- Secret 1: Stay Focused--Specialize in a Vertical -- Secret 2: Play to Win--The Need to Dominate -- Secret 3: Maintain Commercial Neutrality -- Secret 4: Ensure Transparency and Integrity -- Secret 5: Add Value by Building a Virtual Community -- Secret 6: Make the Right Strategic Partnerships -- Secret 7: Operate as a Virtual Corporation -- The Future of B2B -- Entrepreneurs versus Industry Consortia -- Antitrust Issues -- 2B or Not 2B On-Line?".
- catalog description "Includes bibliographical references (p. [275]-278) and index.".
- catalog extent "xv, 288 p. :".
- catalog identifier "0066621089".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog subject "658.8/4 21".
- catalog subject "Business enterprises Computer networks.".
- catalog subject "HF5415.1263 .S38 2001".
- catalog subject "Industrial marketing.".
- catalog subject "Internet marketing.".
- catalog tableOfContents "Foreword / John Sculley -- Defining the B2B Market Space -- What Are B2B Exchanges? -- On-line, B2B Is Where the Profits Will Be -- Why B2B Exchanges Are Developing on the Internet -- "It's NOT the Technology, Stupid!" -- Anatomy of a B2B Exchange -- Membership and Ownership Models -- Trading Models -- Strategic Partnership Models -- Revenue Models -- Seven Secrets for Success for B2B Exchanges -- Secret 1: Stay Focused--Specialize in a Vertical -- Secret 2: Play to Win--The Need to Dominate -- Secret 3: Maintain Commercial Neutrality -- Secret 4: Ensure Transparency and Integrity -- Secret 5: Add Value by Building a Virtual Community -- Secret 6: Make the Right Strategic Partnerships -- Secret 7: Operate as a Virtual Corporation -- The Future of B2B -- Entrepreneurs versus Industry Consortia -- Antitrust Issues -- 2B or Not 2B On-Line?".
- catalog title "B to B exchanges".
- catalog title "B2B exchanges : the killer application in the business-to-business Internet revolution / Arthur B. Sculley and W. William A. Woods.".
- catalog title "Killer application in the business-to-business internet revolution".
- catalog type "text".