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- catalog contributor b12118943.
- catalog contributor b12118944.
- catalog contributor b12118945.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Pt. 1. Integrating the Internet Inside Your Company -- Ch. 1. Cutting Costs across Your Enterprise: How to Run a Tighter, More Competitive Ship -- Ch. 2. Using the Net as a Resource for Human Resources -- Ch. 3. Mining the Internet for All It's Worth -- Ch. 4. http://007: Spying on Your Competitors and Yourself -- Pt. 2. Integrating the Internet into Your Marketing -- Ch. 5. Your Brand Image and the Internet -- Ch. 6. Retail: Setting Up Shop on the Net -- Ch. 7. Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In -- Ch. 8. Direct Marketing and Sales Support -- Ch. 9. Public Relations, the Internet Way -- Essential Tips for Surviving the Dot-Com Fallout.".
- catalog extent "xx, 316 p. :".
- catalog identifier "0471403970 (pbk. : alk. paper)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.8/00285/4678 21".
- catalog subject "Business enterprises Computer networks.".
- catalog subject "Electronic commerce.".
- catalog subject "HD30.37 .C37 2001".
- catalog subject "Internet marketing Cost effectiveness.".
- catalog subject "World Wide Web.".
- catalog tableOfContents "Pt. 1. Integrating the Internet Inside Your Company -- Ch. 1. Cutting Costs across Your Enterprise: How to Run a Tighter, More Competitive Ship -- Ch. 2. Using the Net as a Resource for Human Resources -- Ch. 3. Mining the Internet for All It's Worth -- Ch. 4. http://007: Spying on Your Competitors and Yourself -- Pt. 2. Integrating the Internet into Your Marketing -- Ch. 5. Your Brand Image and the Internet -- Ch. 6. Retail: Setting Up Shop on the Net -- Ch. 7. Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In -- Ch. 8. Direct Marketing and Sales Support -- Ch. 9. Public Relations, the Internet Way -- Essential Tips for Surviving the Dot-Com Fallout.".
- catalog title "Essential business tactics for the Net / Larry Chase, Eileen Shulock with Nancy C. Hanger.".
- catalog type "text".