Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008652384/catalog> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- catalog abstract "This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.".
- catalog contributor b12118954.
- catalog contributor b12118955.
- catalog contributor b12118956.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "1. Marketing's challenge -- 2. The arrival of the digital age -- 3. How can marketing respond? -- 4. Conducting marketing research -- 5. Creating customer insight -- 6. Creating the customer database -- 7. Database marketing and direct marketing -- 8. Relationship marketing -- 9. Product -- more variety, faster -- 10. Price -- what are you prepared to pay? -- 11. Place -- your place or mine? -- 12. Promotion -- the market of one -- 13. Improving sales force effectiveness -- 14. Delivering customer service and support -- 15. Developing marketing systems that work.".
- catalog description "Includes bibliographical references and index.".
- catalog description "This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.".
- catalog extent "xiv, 216 p. :".
- catalog hasFormat "Marketing in the digital age.".
- catalog identifier "0273641956 (pbk.)".
- catalog isFormatOf "Marketing in the digital age.".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Harlow, England ; New York : Financial Times Prentice Hall,".
- catalog relation "Marketing in the digital age.".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.1265 .O25 2001".
- catalog subject "Internet marketing.".
- catalog tableOfContents "1. Marketing's challenge -- 2. The arrival of the digital age -- 3. How can marketing respond? -- 4. Conducting marketing research -- 5. Creating customer insight -- 6. Creating the customer database -- 7. Database marketing and direct marketing -- 8. Relationship marketing -- 9. Product -- more variety, faster -- 10. Price -- what are you prepared to pay? -- 11. Place -- your place or mine? -- 12. Promotion -- the market of one -- 13. Improving sales force effectiveness -- 14. Delivering customer service and support -- 15. Developing marketing systems that work.".
- catalog title "Marketing in the digital age / John O'Connor, Eamonn Galvin.".
- catalog type "text".