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- catalog contributor b12118990.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references.".
- catalog description "Understanding Direct Mail Fund Raising. Creating Your Case for Support. Identifying Your Donors. Building Your Donor Base. Assembling the Direct Mail Package. Planning Your Mailings. Assessing Your Costs. Testing and Evaluating Your Direct Mail Efforts. Thanking Your Donors. Putting It All Together. Resources.".
- catalog extent "xxv, 81 p. :".
- catalog identifier "0787955299 (alk. paper)".
- catalog isPartOf "The Jossey-Bass nonprofit and public management series".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "San Francisco : Jossey-Bass,".
- catalog subject "658.15/224 21".
- catalog subject "Direct-mail fund raising.".
- catalog subject "HG177 .L57 2001".
- catalog tableOfContents "Understanding Direct Mail Fund Raising. Creating Your Case for Support. Identifying Your Donors. Building Your Donor Base. Assembling the Direct Mail Package. Planning Your Mailings. Assessing Your Costs. Testing and Evaluating Your Direct Mail Efforts. Thanking Your Donors. Putting It All Together. Resources.".
- catalog title "Building your direct mail program / Gwyneth J. Lister.".
- catalog type "text".