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- catalog abstract "Annotation Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company. Annotation.".
- catalog contributor b12119001.
- catalog contributor b12119002.
- catalog contributor b12119003.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Annotation Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company.".
- catalog description "Annotation.".
- catalog description "Customer Management: A Quiz -- pt. I. A New Marketing System. 1. Managing the Customer as an Asset. 2. Cornerstones of Customer Equity -- pt. II. Customer Strategies. 3. Managing Customer Acquisition. 4. Managing Customer Retention. 5. Enhancing Customer Equity through Add-on Selling. 6. Optimizing Customer Equity -- pt. III. Managing by Customer Equity. 7. The Marketing Mix. 8. Customer Equity Accounting. 9. Organizing for Customer Equity. 10. The Future of Customer Equity. App. Issues in Computing Customer Equity.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xix, 228 p. :".
- catalog identifier "0875847641 (alk. paper)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog subject "658.8/12 21".
- catalog subject "Customer loyalty.".
- catalog subject "Customer relations.".
- catalog subject "Customer services Marketing.".
- catalog subject "HF5415.55 .B585 2001".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Customer Management: A Quiz -- pt. I. A New Marketing System. 1. Managing the Customer as an Asset. 2. Cornerstones of Customer Equity -- pt. II. Customer Strategies. 3. Managing Customer Acquisition. 4. Managing Customer Retention. 5. Enhancing Customer Equity through Add-on Selling. 6. Optimizing Customer Equity -- pt. III. Managing by Customer Equity. 7. The Marketing Mix. 8. Customer Equity Accounting. 9. Organizing for Customer Equity. 10. The Future of Customer Equity. App. Issues in Computing Customer Equity.".
- catalog title "Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.".
- catalog type "text".