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- catalog contributor b12124515.
- catalog contributor b12124516.
- catalog contributor b12124517.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Ch. 1. The Unique Nature of Industrial Marketing -- Ch. 2. Exploring the Customer's Purchasing Operation -- Ch. 3. How Organizations Make Buying Decisions -- Ch. 4. Building Customer Relationships -- Ch. 5. Segmentation and Targeting of Business Markets -- Ch. 6. Industrial Marketing Research and Intelligence -- Ch. 7. Strategy and the Industrial Marketer -- Ch. 8. Innovation, Entrepreneurship, and the Business Marketer -- Ch. 9. Marketing Industrial Products and Services -- Ch. 10. A Creative Perspective on Industrial Pricing -- Ch. 11. Communications With Business Customers: Engineering the Promotional Mix -- Ch. 12. The Changing Role of the Sales Force -- Ch. 13. Distribution and the Value-Added Chain.".
- catalog description "Includes bibliographical references (p. 507-516) and index.".
- catalog extent "xxiii, 536 p. :".
- catalog identifier "0803959648 (alk. paper)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.1263 .M666 2001".
- catalog subject "Industrial marketing.".
- catalog tableOfContents "Ch. 1. The Unique Nature of Industrial Marketing -- Ch. 2. Exploring the Customer's Purchasing Operation -- Ch. 3. How Organizations Make Buying Decisions -- Ch. 4. Building Customer Relationships -- Ch. 5. Segmentation and Targeting of Business Markets -- Ch. 6. Industrial Marketing Research and Intelligence -- Ch. 7. Strategy and the Industrial Marketer -- Ch. 8. Innovation, Entrepreneurship, and the Business Marketer -- Ch. 9. Marketing Industrial Products and Services -- Ch. 10. A Creative Perspective on Industrial Pricing -- Ch. 11. Communications With Business Customers: Engineering the Promotional Mix -- Ch. 12. The Changing Role of the Sales Force -- Ch. 13. Distribution and the Value-Added Chain.".
- catalog title "Business-to-business marketing : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr.".
- catalog type "text".