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- catalog contributor b12124548.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references (p. 330-341) and index.".
- catalog description "The power of branding -- Making the transition to the internet -- The impact of the internet on the brand -- The emergence of the cyberbrand -- Using technology properly to cyberbrand -- Web site design to enhance the cyberbrand -- Start with the organization and the cyberbrand vision -- Empowered online audiences -- Cyberstrategies to optimize audience response -- Persuasion in cyberspace -- Traditional research aids in cyberspace -- Online research: leave it up to the technology experts -- The system of Web tracking analysis -- Ethics on the internet -- Changing market landscapes -- Banner ad sustenance in cyberspace -- Affiliate marketing for the future -- Driving traffic on the cyberhighway -- Public relations: is there room for tradition in cyberspace? -- PR cybertools for cyberspeed -- Relationship-building tactics with the media -- Best PR practices -- Cyberbranding: beyond trial and tribulation.".
- catalog extent "xiv, 352 p. :".
- catalog identifier "0130897108".
- catalog isPartOf "Financial Times Prentice Hall books".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "London ; New York : Financial Times Prentice Hall,".
- catalog subject "658.8/27 21".
- catalog subject "Brand choice.".
- catalog subject "Electronic commerce.".
- catalog subject "HF5415.3 .B685 2001".
- catalog tableOfContents "The power of branding -- Making the transition to the internet -- The impact of the internet on the brand -- The emergence of the cyberbrand -- Using technology properly to cyberbrand -- Web site design to enhance the cyberbrand -- Start with the organization and the cyberbrand vision -- Empowered online audiences -- Cyberstrategies to optimize audience response -- Persuasion in cyberspace -- Traditional research aids in cyberspace -- Online research: leave it up to the technology experts -- The system of Web tracking analysis -- Ethics on the internet -- Changing market landscapes -- Banner ad sustenance in cyberspace -- Affiliate marketing for the future -- Driving traffic on the cyberhighway -- Public relations: is there room for tradition in cyberspace? -- PR cybertools for cyberspeed -- Relationship-building tactics with the media -- Best PR practices -- Cyberbranding: beyond trial and tribulation.".
- catalog title "Cyberbranding : brand building in the digital economy / Deirdre Breakenridge.".
- catalog type "text".