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- catalog abstract ""Combining new and original material with an overview of the developing field of media sport, this book examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport."--Jacket.".
- catalog contributor b12138602.
- catalog contributor b12138603.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""Combining new and original material with an overview of the developing field of media sport, this book examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport."--Jacket.".
- catalog description "Includes bibliographical references (p. [225]-235) and index.".
- catalog description "Sport, media and popular culture: questions of Theory -- All our yesterdays: a history of media sport -- A sporting triangle: television, sport and sponsorship -- Power game: why sport matters to television -- Who wants to be a millionaire? Media sport and stardom -- The race game: media sport, race and ethnicity -- For men who play to win: media sport and gender -- Games across frontiers: mediated sport and national identity -- Sportspages: journalism and literature -- Consuming sport: fans, fandom and the audience -- Conclusion: The state of play, sport in the new media age.".
- catalog extent "xii, 244 p. :".
- catalog hasFormat "Power play.".
- catalog identifier "0582369398 (alk. paper)".
- catalog isFormatOf "Power play.".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Harlow ; New York : Longman,".
- catalog relation "Power play.".
- catalog spatial "Great Britain.".
- catalog subject "306.4/83 21".
- catalog subject "GV742 .B69 2000".
- catalog subject "Mass media and sports Economic aspects Great Britain.".
- catalog subject "Mass media and sports Social aspects Great Britain.".
- catalog tableOfContents "Sport, media and popular culture: questions of Theory -- All our yesterdays: a history of media sport -- A sporting triangle: television, sport and sponsorship -- Power game: why sport matters to television -- Who wants to be a millionaire? Media sport and stardom -- The race game: media sport, race and ethnicity -- For men who play to win: media sport and gender -- Games across frontiers: mediated sport and national identity -- Sportspages: journalism and literature -- Consuming sport: fans, fandom and the audience -- Conclusion: The state of play, sport in the new media age.".
- catalog title "Power play : sport, the media, and popular culture / Raymond Boyle and Richard Haynes.".
- catalog type "text".