Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008671190/catalog> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- catalog contributor b12147526.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Ch. 1. What Really Matters in Direct Mail -- Ch. 2. Doing the Math -- Budgeting Scheduling, and Evaluating -- Ch. 3. Choosing Lists and Brokers -- Ch. 4. Creating the Acquisition Appeal -- Ch. 5. Renewing Members and Donors -- Ch. 6. The Letter's Not the Only Thing -- Ch. 7. Testing for Fun and Profit -- Ch. 8. Card, Calendar, and Other Major Premium Programs -- Ch. 9. Monthly Donor Programs -- Ch. 10. Special Donor Program (High Dollar, Bequest, and Capital Campaigns) -- Ch. 11. Production, Mailing, and File Maintenance -- Ch. 12. Computers and Service Bureaus -- Ch. 13. Telemarketing and Why People Love It -- Ch. 14. The Future and Fundraising on the Internet -- Ch. 15. The Acknowledgment Program -- App. A. Why People Give -- App. B. Data Modeling -- App. C. State Registration Regulations -- App. D. Donor Privacy Considerations -- App. E. Organization Resources -- App. F. List Brokers Specializing in Fundraising.".
- catalog description "Includes bibliographical references (p. 221) and index.".
- catalog extent "xiii, 235 p. :".
- catalog identifier "083421959X".
- catalog isPartOf "Aspen's fund raising series for the 21st century.".
- catalog isPartOf "Aspen's fundraising series for the 21st century".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Gaithersburg, Md. : Aspen,".
- catalog subject "658.8/4 21".
- catalog subject "Direct marketing.".
- catalog subject "HF5415.126 .L38 2001".
- catalog subject "Nonprofit organizations.".
- catalog tableOfContents "Ch. 1. What Really Matters in Direct Mail -- Ch. 2. Doing the Math -- Budgeting Scheduling, and Evaluating -- Ch. 3. Choosing Lists and Brokers -- Ch. 4. Creating the Acquisition Appeal -- Ch. 5. Renewing Members and Donors -- Ch. 6. The Letter's Not the Only Thing -- Ch. 7. Testing for Fun and Profit -- Ch. 8. Card, Calendar, and Other Major Premium Programs -- Ch. 9. Monthly Donor Programs -- Ch. 10. Special Donor Program (High Dollar, Bequest, and Capital Campaigns) -- Ch. 11. Production, Mailing, and File Maintenance -- Ch. 12. Computers and Service Bureaus -- Ch. 13. Telemarketing and Why People Love It -- Ch. 14. The Future and Fundraising on the Internet -- Ch. 15. The Acknowledgment Program -- App. A. Why People Give -- App. B. Data Modeling -- App. C. State Registration Regulations -- App. D. Donor Privacy Considerations -- App. E. Organization Resources -- App. F. List Brokers Specializing in Fundraising.".
- catalog title "Direct marketing for nonprofits : essential techniques for the new era / Kay Partney Lautman.".
- catalog type "text".