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- catalog contributor b12153506.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Ch. 1. Introduction to High Technology -- Ch. 2. Strategy and Corporate Culture in High-Technology Firms -- Ch. 3. Relationship Marketing: Partnerships and Alliances -- Ch. 4. Market Orientation and R & D-Marketing Interaction in High-Technology Firms -- Ch. 5. Marketing Research in High-Tech Markets -- Ch. 6. Understanding High-Tech Customers -- Ch. 7. Product Development and Management Issues in High-Tech Markets -- Ch. 8. Distribution Channels and Supply Chain Management in High-Tech Markets -- Ch. 9. Pricing Considerations in High-Tech Markets -- Ch. 10. Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships -- Ch. 11. E-Business and Internet Marketing -- Ch. 12. Realizing the Promise of Technology.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xvii, 414 p. :".
- catalog hasFormat "Marketing of high-technology products and innovations.".
- catalog identifier "0130136069".
- catalog isFormatOf "Marketing of high-technology products and innovations.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog relation "Marketing of high-technology products and innovations.".
- catalog subject "620/.0068/8 21".
- catalog subject "HC79.H53 M64 2001".
- catalog subject "High technology industries Marketing.".
- catalog tableOfContents "Ch. 1. Introduction to High Technology -- Ch. 2. Strategy and Corporate Culture in High-Technology Firms -- Ch. 3. Relationship Marketing: Partnerships and Alliances -- Ch. 4. Market Orientation and R & D-Marketing Interaction in High-Technology Firms -- Ch. 5. Marketing Research in High-Tech Markets -- Ch. 6. Understanding High-Tech Customers -- Ch. 7. Product Development and Management Issues in High-Tech Markets -- Ch. 8. Distribution Channels and Supply Chain Management in High-Tech Markets -- Ch. 9. Pricing Considerations in High-Tech Markets -- Ch. 10. Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships -- Ch. 11. E-Business and Internet Marketing -- Ch. 12. Realizing the Promise of Technology.".
- catalog title "Marketing of high-technology products and innovations / Jakki Mohr.".
- catalog type "text".