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- catalog abstract ""Today's battles are being fought supply chain against supply chain. The weapons are consumer-savvy sales, marketing and fulfillment organizations, multi-channel retail, distribution and marketing operations, and yes, the Internet. The mission is complex and demands new skills and strategies, but the goal is a simple one: solving customers' problems better than their competitors and with better-than-current solutions." "Roger Blackwell and Kristina Stephan have spent years watching, analyzing, and advising the players. In Customers Rule! they offer case studies that reveal the inside story of successful operations like Victoria's Secret, L.L. Bean, Nordstrom's, Sherwin-Williams, and a dozen other corporations - companies that have created a blended strategy that combines the best of online and offline commerce. They also reveal the flaws that made companies like Boo.com, eToys, and Pets.com road kill on the information superhighway." "In Customers Rule! you'll learn about the crucial operational requirements for success in today's hyper-accelerated, hypercompetitive retail environment, discover how to reach online customers (and keep them once you do), observe successful online and offline branding strategies, and see how successful companies are creating customer satisfaction 24/7, 365 days a year. There's much more, but Blackwell and Stephan's principal message is that a blended strategy which preserves the best of the old and takes the best of the new is the surest way to success."--Jacket.".
- catalog contributor b12153548.
- catalog contributor b12153549.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""In Customers Rule! you'll learn about the crucial operational requirements for success in today's hyper-accelerated, hypercompetitive retail environment, discover how to reach online customers (and keep them once you do), observe successful online and offline branding strategies, and see how successful companies are creating customer satisfaction 24/7, 365 days a year. There's much more, but Blackwell and Stephan's principal message is that a blended strategy which preserves the best of the old and takes the best of the new is the surest way to success."--Jacket.".
- catalog description ""Roger Blackwell and Kristina Stephan have spent years watching, analyzing, and advising the players. In Customers Rule! they offer case studies that reveal the inside story of successful operations like Victoria's Secret, L.L. Bean, Nordstrom's, Sherwin-Williams, and a dozen other corporations - companies that have created a blended strategy that combines the best of online and offline commerce. They also reveal the flaws that made companies like Boo.com, eToys, and Pets.com road kill on the information superhighway."".
- catalog description ""Today's battles are being fought supply chain against supply chain. The weapons are consumer-savvy sales, marketing and fulfillment organizations, multi-channel retail, distribution and marketing operations, and yes, the Internet. The mission is complex and demands new skills and strategies, but the goal is a simple one: solving customers' problems better than their competitors and with better-than-current solutions."".
- catalog description "The E-volution of commerce -- The "commerce" side of E-commerce -- Analyzing the future of shopping: what will customers buy online? -- Segmenting cyberspace: who's online and how to reach them -- Creating online and off-line branding strategies -- Sticky eyeballs and happy feet: strategies for creating customer satisfaction -- How to move innovations from trial to mass acceptance -- The rise of E-commerce in the business world -- Blended strategies for competing in the real world.".
- catalog extent "viii, 244 p. :".
- catalog identifier "0609608657".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : Crown Business,".
- catalog spatial "United States.".
- catalog subject "658.8/4 21".
- catalog subject "Consumer behavior United States.".
- catalog subject "HF5415.33.U6 B58 2001".
- catalog subject "Internet marketing United States.".
- catalog tableOfContents "The E-volution of commerce -- The "commerce" side of E-commerce -- Analyzing the future of shopping: what will customers buy online? -- Segmenting cyberspace: who's online and how to reach them -- Creating online and off-line branding strategies -- Sticky eyeballs and happy feet: strategies for creating customer satisfaction -- How to move innovations from trial to mass acceptance -- The rise of E-commerce in the business world -- Blended strategies for competing in the real world.".
- catalog title "Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here / Roger Blackwell and Kristina Stephan.".
- catalog type "text".