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- catalog abstract ""What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer - one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere."" "Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty."--Jacket.".
- catalog contributor b12159671.
- catalog contributor b12159672.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer - one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere."" "Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty."--Jacket.".
- catalog description "Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.".
- catalog description "Includes bibliographical references (p. 239-241) and index.".
- catalog extent "xviii, 251 p. :".
- catalog identifier "0609608207".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : Crown Business,".
- catalog subject "658.8/34 21".
- catalog subject "Consumer behavior Case studies.".
- catalog subject "HF5415.2 .C76 2001".
- catalog subject "Marketing research Case studies.".
- catalog subject "Shopping Case studies.".
- catalog tableOfContents "Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.".
- catalog title "The myth of excellence : why great companies never try to be the best at everything / Fred Crawford and Ryan Mathews.".
- catalog type "Case studies. fast".
- catalog type "text".