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- catalog abstract ""Prentice Hall's One-Day MBA in Marketing provides a comprehensive guide to marketing, written in a style that is easily understood, succinct and highly applicable to the business setting." "This "soup-to-nuts" volume covers marketing basics, including product and company awareness, knowledge about current and potential audiences, the importance and elements of developing a brand, building marketing plans, writing budgets, and understanding the full marketing gestalt." "You'll also learn about what is and isn't good copywriting and design, and review the basic principles of each. Pick up tips on working with an advertising agency and how to get the most for your marketing dollars. Learn the steps of a successful product launch and how to approach, enter and conquer your chosen market segment." "This volume also provides insights on public relations and sales and offers ideas on ancillary marketing and advertising channels to help you make the most of the opportunities available to you."--Jacket.".
- catalog alternative "One-day MBA in marketing".
- catalog contributor b12166772.
- catalog contributor b12166773.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description ""Prentice Hall's One-Day MBA in Marketing provides a comprehensive guide to marketing, written in a style that is easily understood, succinct and highly applicable to the business setting." "This "soup-to-nuts" volume covers marketing basics, including product and company awareness, knowledge about current and potential audiences, the importance and elements of developing a brand, building marketing plans, writing budgets, and understanding the full marketing gestalt."".
- catalog description ""You'll also learn about what is and isn't good copywriting and design, and review the basic principles of each. Pick up tips on working with an advertising agency and how to get the most for your marketing dollars. Learn the steps of a successful product launch and how to approach, enter and conquer your chosen market segment." "This volume also provides insights on public relations and sales and offers ideas on ancillary marketing and advertising channels to help you make the most of the opportunities available to you."--Jacket.".
- catalog description "Introduction: We Are All Marketers -- Ch. 1. The Marketing Mystique -- Ch. 2. Know Your Market -- Ch. 3. Understanding Position and Brand -- Ch. 4. Making Plans -- Ch. 5. Building Your Marketing Budget -- Ch. 6. The Marketing Gestalt -- Ch. 7. From Creative Thinking to Strategic Planning -- Ch. 8. Copywriting Magic -- Ch. 9. The Art of Design -- Ch. 10. Working with an Ad Agency -- Ch. 11. Preparing Your Product Launch -- Ch. 12. Public Relations: Part 1: Purpose and Principles -- Ch. 13. Public Relations: Part 2: Media Relations -- Ch. 14. Serious Sales: Part 1: We All Sell -- Ch. 15. Serious Sales: Part 2: Mastering Educated Selling -- Ch. 16. The Media Explosion -- Ch. 17. The New Demographics.".
- catalog extent "xix, 316 p. ;".
- catalog hasFormat "Prentice Hall's one-day MBA in marketing.".
- catalog identifier "0735202079".
- catalog isFormatOf "Prentice Hall's one-day MBA in marketing.".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Prentice Hall,".
- catalog relation "Prentice Hall's one-day MBA in marketing.".
- catalog subject "658.8 21".
- catalog subject "HF5415 .M74 2001".
- catalog subject "Marketing.".
- catalog tableOfContents "Introduction: We Are All Marketers -- Ch. 1. The Marketing Mystique -- Ch. 2. Know Your Market -- Ch. 3. Understanding Position and Brand -- Ch. 4. Making Plans -- Ch. 5. Building Your Marketing Budget -- Ch. 6. The Marketing Gestalt -- Ch. 7. From Creative Thinking to Strategic Planning -- Ch. 8. Copywriting Magic -- Ch. 9. The Art of Design -- Ch. 10. Working with an Ad Agency -- Ch. 11. Preparing Your Product Launch -- Ch. 12. Public Relations: Part 1: Purpose and Principles -- Ch. 13. Public Relations: Part 2: Media Relations -- Ch. 14. Serious Sales: Part 1: We All Sell -- Ch. 15. Serious Sales: Part 2: Mastering Educated Selling -- Ch. 16. The Media Explosion -- Ch. 17. The New Demographics.".
- catalog title "One-day MBA in marketing".
- catalog title "Prentice Hall's one-day MBA in marketing : a complete ecucation for the busy professional / Michael Muckian.".
- catalog type "text".