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- catalog abstract ""The relationship between Protestant fundamentalists and mass culture is often considered complex and ambiguous. Selling the Old-Time Religion examines this relationship and shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Selectively, and with more sophistication than has been accorded to them, fundamentalists adapted to the consumer society and popular culture with the accompanying values of materialism and immediate gratification, despite the seeming conflict between these values and certain tenets of their religious beliefs." "Abrams draws extensively on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity. Abrams discusses how fundamentalists' outlook toward contemporary trends and events shifted from aloofness to engagement as they moved inward from the margins of American culture and began to weigh in on the day's issues - from jazz to "flappers"--In large numbers."--Jacket.".
- catalog contributor b12171445.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""The relationship between Protestant fundamentalists and mass culture is often considered complex and ambiguous. Selling the Old-Time Religion examines this relationship and shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Selectively, and with more sophistication than has been accorded to them, fundamentalists adapted to the consumer society and popular culture with the accompanying values of materialism and immediate gratification, despite the seeming conflict between these values and certain tenets of their religious beliefs." "Abrams draws extensively on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity. Abrams discusses how fundamentalists' outlook toward contemporary trends and events shifted from aloofness to engagement as they moved inward from the margins of American culture and began to weigh in on the day's issues - from jazz to "flappers"--In large numbers."--Jacket.".
- catalog description "1. Embracing the Consumer Society -- 2. Refecting on the Consumer Society -- 3. Encountering Popular Culture -- 4. Judging Popular Culture.".
- catalog description "Includes bibliographical references (p. [153]-162) and index.".
- catalog extent "xiv, 168 p. ;".
- catalog identifier "0820322946 (alk. paper)".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Athens : University of Georgia Press,".
- catalog spatial "United States".
- catalog subject "277.3/082 21".
- catalog subject "BR526 .A27 2001".
- catalog subject "Religious fundamentalism United States History.".
- catalog tableOfContents "1. Embracing the Consumer Society -- 2. Refecting on the Consumer Society -- 3. Encountering Popular Culture -- 4. Judging Popular Culture.".
- catalog title "Selling the old-time religion : American fundamentalists and mass culture, 1920-1940 / Douglas Carl Abrams.".
- catalog type "History. fast".
- catalog type "text".