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- catalog contributor b12192304.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references (p. 315-359) and index.".
- catalog description "The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi [and others] -- Multicultural markets and marketing : future directions.".
- catalog extent "xvi, 397 p. :".
- catalog hasFormat "Marketing and consumer identity in multicultural America.".
- catalog identifier "0761911022 (hardcover)".
- catalog identifier "0761911030 (alk. paper)".
- catalog isFormatOf "Marketing and consumer identity in multicultural America.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Marketing and consumer identity in multicultural America.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "658.8/0089/00973 21".
- catalog subject "Consumers United States Attitudes.".
- catalog subject "HF5415.127 .T48 2001".
- catalog subject "Market segmentation United States.".
- catalog subject "Multiculturalism United States.".
- catalog subject "Target marketing United States.".
- catalog tableOfContents "The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi [and others] -- Multicultural markets and marketing : future directions.".
- catalog title "Marketing and consumer identity in multicultural America / Marye C. Tharp.".
- catalog type "text".