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- catalog contributor b12208992.
- catalog contributor b12208993.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvi, 303 p. :".
- catalog hasFormat "From bricks to clicks.".
- catalog identifier "0071371893 (alk. paper)".
- catalog isFormatOf "From bricks to clicks.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog relation "From bricks to clicks.".
- catalog subject "658.8/27 21".
- catalog subject "Advertising.".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 T55 2001".
- catalog tableOfContents "Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.".
- catalog title "From bricks to clicks : 5 steps to creating a durable online brand / Serge Timacheff, Douglas E. Rand.".
- catalog type "text".