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- catalog abstract ""Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).".
- catalog contributor b12208994.
- catalog contributor b12208995.
- catalog contributor b12208996.
- catalog contributor b12208997.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).".
- catalog description "Includes bibliographical references (p. 485-486) and index.".
- catalog description "Planning and Implementing Your Annual Giving Program -- Introduction: Defining the Annual Campaign -- Preparing for the Annual Campaign -- Developing an Annual Giving Plan -- Segmenting Appeals -- Testing and Statistical Analysis -- Elements of the Annual Campaign -- Implementing a Direct Mail Campaign -- Sponsoring Special Events -- Telemarketing Your Cause -- Soliciting Funds in Person -- The Annual Fund in Action -- Key Program Roles and Responsibilities -- Working with Volunteers -- Promotions, Communications, and Marketing -- Gift Administration and Donor Appreciation -- Closing the Campaign and Moving Forward -- The Annual Fund Resource Guide -- Resource Guide Contents -- Stanford Law School Direct Appeal Program -- Annual Fund Solicitation Calendar -- Annual Fund-Capital Campaign Combined Strategic Goals and Calendar -- Corporate Campaign Plan -- Corporate Matching Gift Companies -- Corporate Matching Gift Guidelines and Application Form -- Membership Program with Benefits -- University Annual Fund Analysis -- Annual Fund Survey -- Direct Mail Solicitation Package -- Gala Event Invitation and Program -- Sales and Raffle Event Promotion -- "A-Thon" Event Packages -- "A-Thon" Team Captain's Kit and Supplies -- Entertainment and Show Publicity Pieces -- Outing Registration Letter and Materials -- Special Events Planning Checklists -- Sample Telemarketing Script for Lapsed Donors -- Telemarketing Objection Packet -- Code of Ethics Samples -- Fundraising Guidebook -- Case Statement Examples -- Newsletter Sample.".
- catalog extent "xviii, 491 p. :".
- catalog hasFormat "Conducting a successful annual giving program.".
- catalog identifier "078795649X".
- catalog isFormatOf "Conducting a successful annual giving program.".
- catalog isPartOf "Dove on fundraising".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "San Francisco : Jossey-Bass,".
- catalog relation "Conducting a successful annual giving program.".
- catalog subject "658.15/224 21".
- catalog subject "Charities Finance.".
- catalog subject "Fund raising.".
- catalog subject "HV41.2 .D678 2001".
- catalog subject "Nonprofit organizations Finance.".
- catalog tableOfContents "Planning and Implementing Your Annual Giving Program -- Introduction: Defining the Annual Campaign -- Preparing for the Annual Campaign -- Developing an Annual Giving Plan -- Segmenting Appeals -- Testing and Statistical Analysis -- Elements of the Annual Campaign -- Implementing a Direct Mail Campaign -- Sponsoring Special Events -- Telemarketing Your Cause -- Soliciting Funds in Person -- The Annual Fund in Action -- Key Program Roles and Responsibilities -- Working with Volunteers -- Promotions, Communications, and Marketing -- Gift Administration and Donor Appreciation -- Closing the Campaign and Moving Forward -- The Annual Fund Resource Guide -- Resource Guide Contents -- Stanford Law School Direct Appeal Program -- Annual Fund Solicitation Calendar -- Annual Fund-Capital Campaign Combined Strategic Goals and Calendar -- Corporate Campaign Plan -- Corporate Matching Gift Companies -- Corporate Matching Gift Guidelines and Application Form -- Membership Program with Benefits -- University Annual Fund Analysis -- Annual Fund Survey -- Direct Mail Solicitation Package -- Gala Event Invitation and Program -- Sales and Raffle Event Promotion -- "A-Thon" Event Packages -- "A-Thon" Team Captain's Kit and Supplies -- Entertainment and Show Publicity Pieces -- Outing Registration Letter and Materials -- Special Events Planning Checklists -- Sample Telemarketing Script for Lapsed Donors -- Telemarketing Objection Packet -- Code of Ethics Samples -- Fundraising Guidebook -- Case Statement Examples -- Newsletter Sample.".
- catalog title "Conducting a successful annual giving program : a comprehensive guide and resource / Kent E. Dove, Jeffrey A. Lindauer, Carolyn P. Madvig.".
- catalog type "text".