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- catalog abstract "Collaboration between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly significant role in these cross-sector relationships. This article will first set forth a framework for understanding alliances between companies and nonprofits. It will then examine how such cross-sector collaborations relate to four strategic and interrelated marketing areas: institutional marketing, cause-related marketing, market development, and internal organizational marketing.".
- catalog contributor b12209059.
- catalog contributor b12209060.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Collaboration between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly significant role in these cross-sector relationships. This article will first set forth a framework for understanding alliances between companies and nonprofits. It will then examine how such cross-sector collaborations relate to four strategic and interrelated marketing areas: institutional marketing, cause-related marketing, market development, and internal organizational marketing.".
- catalog description "Includes bibliographical references.".
- catalog extent "13 p. :".
- catalog isPartOf "Social enterprise series ; no. 22".
- catalog isPartOf "Working paper (Harvard Business School. Division of Research) ; 01-087.".
- catalog isPartOf "Working paper (Harvard Business School. Division of Research). Social enterprise series ; no. 22.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 01-087".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Marketing's role in cross-sector collaboration / James Austin.".
- catalog type "text".