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- catalog contributor b12215667.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "I. Essentials Before You Strategize. 1. Marketing Planning versus Business Planning. 2. Marketing Research. 3. How to Identify and Profile Your Target Markets and Publics for Strategic Marketing Planning. 4. Total Quality Marketing and SWOT Analysis. 5. How to Set Clear Marketing Objectives. 6. How to Convert Objectives to Measurable Goals -- II. The Nuts and Bolts of Marketing Planning. 7. Market Strategies. 8. Product and Service Strategies. 9. Name, Brand, and Trademark Strategies. 10. Packaging Strategies. 11. Pricing Strategies. 12. Distribution, Logistics, and Channel Strategies. 13. Competitive Strategies. 14. Positioning Strategies. 15. Offer Strategies. 16. Marketing Communications and Media Strategies.".
- catalog description "Includes bibliographical references (p. [355]-362) and index.".
- catalog extent "xvi, 393 p. ;".
- catalog identifier "1567204112 (alk. paper)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum Books,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .R567 2001".
- catalog subject "Marketing Handbooks, manuals, etc.".
- catalog tableOfContents "I. Essentials Before You Strategize. 1. Marketing Planning versus Business Planning. 2. Marketing Research. 3. How to Identify and Profile Your Target Markets and Publics for Strategic Marketing Planning. 4. Total Quality Marketing and SWOT Analysis. 5. How to Set Clear Marketing Objectives. 6. How to Convert Objectives to Measurable Goals -- II. The Nuts and Bolts of Marketing Planning. 7. Market Strategies. 8. Product and Service Strategies. 9. Name, Brand, and Trademark Strategies. 10. Packaging Strategies. 11. Pricing Strategies. 12. Distribution, Logistics, and Channel Strategies. 13. Competitive Strategies. 14. Positioning Strategies. 15. Offer Strategies. 16. Marketing Communications and Media Strategies.".
- catalog title "Marketing strategies, tactics, and techniques : a handbook for practitioners / Stuart C. Rogers.".
- catalog type "Handbooks, manuals, etc. fast".
- catalog type "text".