Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008723711/catalog> ?p ?o. }
Showing items 1 to 23 of
23
with 100 items per page.
- catalog contributor b12223263.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy? -- Strategic Thrusts--The Route to SCAs -- A Strategic Business Unit -- Strategic Market Management: A Historical Perspective -- Strategic Market Management: Characteristics and Trends -- Why Strategic Market Management? -- Strategic Market Management: An Overview -- External Analysis -- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection -- Selecting among Strategic Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations -- Unmet Needs -- Competitor Analysis -- Identifying Competitors--Customer-Based Approaches -- Identifying Competitors--Strategic Groups -- Potential Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market Analysis -- Dimensions of a Market Analysis -- Actual and Potential Market Size -- Market Growth -- Market Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key Success Factors--Bases of Competition -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty -- Dimensions of Environmental Analysis -- Dealing with Strategic Uncertainty -- Impact Analysis--Assessing the Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 338 p. :".
- catalog hasFormat "Developing business strategies.".
- catalog identifier "0471064114 (cloth : alk. paper)".
- catalog isFormatOf "Developing business strategies.".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "New York : J. Wiley,".
- catalog relation "Developing business strategies.".
- catalog subject "658.4/012 21".
- catalog subject "HD30.28 .A23 2001".
- catalog subject "Marketing Management.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy? -- Strategic Thrusts--The Route to SCAs -- A Strategic Business Unit -- Strategic Market Management: A Historical Perspective -- Strategic Market Management: Characteristics and Trends -- Why Strategic Market Management? -- Strategic Market Management: An Overview -- External Analysis -- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection -- Selecting among Strategic Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations -- Unmet Needs -- Competitor Analysis -- Identifying Competitors--Customer-Based Approaches -- Identifying Competitors--Strategic Groups -- Potential Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market Analysis -- Dimensions of a Market Analysis -- Actual and Potential Market Size -- Market Growth -- Market Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key Success Factors--Bases of Competition -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty -- Dimensions of Environmental Analysis -- Dealing with Strategic Uncertainty -- Impact Analysis--Assessing the Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability.".
- catalog title "Developing business strategies / David A. Aaker.".
- catalog type "text".