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catalog contributor b12229103.
catalog contributor b12229104.
catalog created "c2001.".
catalog date "2001".
catalog date "c2001.".
catalog dateCopyrighted "c2001.".
catalog description "Ch. 1. Foundations of Strategic Marketing Management -- App. Sample Marketing Plan -- Ch. 2. Financial Aspects of Marketing Management -- Ch. 3. Marketing Decision Making and Case Analysis -- Ch. 4. Opportunity Analysis and Market Targeting -- Quetzal Collections, Inc / Roger A. Kerin and Robert A. Peterson -- Jones Blair Company / Roger A. Kerin -- Tyler Pet Foods, Inc / Roger A. Kerin -- Curtis Automotive Hoist: Market Opportunities in the European Union / Gordon H. G. McDougall -- Frito-Lay's Dips / Roger A. Kerin and Jeanne Bertels -- South Delaware Coors, Inc / James E. Nelson and Eric J. Karson -- Ch. 5. Product and Service Strategy and Brand Management -- Zoecon Corporation: Insect Growth Regulators / Roger A. Kerin and Larry Smith -- Ms-Tique Corporation / Roger A. Kerin -- Manor Memorial Hospital: Downtown Health Clinic / Roger A. Kerin -- Procter & Gamble, Inc.: Scope / Gordon H. G. McDougall and Franklin Ramsoomair -- Frito-Lay Company: Cracker Jack / Roger A. Kerin -- Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity / Roger A. Kerin and Wayne Swisher -- Ch. 6. Integrated Marketing Communication Strategy and Management -- Throckmorten Furniture, Inc. (A) / Roger A. Kerin -- Throckmorten Furniture, Inc. (B) / Roger A. Kerin -- Cadbury Beverages, Inc.: Crush Brand / Roger A. Kerin -- Drypers Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin, Angela Bullard and Lawrence Cervetti -- Godiva Europe / Jean-Jacques Lumbin -- Ch. 7. Marketing Channel Strategy and Management -- Dell Computer Corporation: The Higher Education Market / Robert A. Peterson -- Amway Japan Limited / Yoshinori Fujikawa, Patrick Reinmoeller and David J. Arnold / [et al.] -- Goodyear Tire and Rubber Company / Roger A. Kerin -- Hendison Electronics Corporation / Roger A. Kerin -- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines / Roger A. Kerin -".
catalog description "Includes bibliographical references and indexes.".
catalog extent "xiii, 729 p. :".
catalog hasFormat "Strategic marketing problems.".
catalog identifier "0130276618".
catalog isFormatOf "Strategic marketing problems.".
catalog issued "2001".
catalog issued "c2001.".
catalog language "eng".
catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
catalog relation "Strategic marketing problems.".
catalog subject "658.8/02 21".
catalog subject "HF5415.135 .K47 2001".
catalog subject "Marketing Decision making Case studies.".
catalog subject "Marketing Management Case studies.".
catalog tableOfContents "Ch. 1. Foundations of Strategic Marketing Management -- App. Sample Marketing Plan -- Ch. 2. Financial Aspects of Marketing Management -- Ch. 3. Marketing Decision Making and Case Analysis -- Ch. 4. Opportunity Analysis and Market Targeting -- Quetzal Collections, Inc / Roger A. Kerin and Robert A. Peterson -- Jones Blair Company / Roger A. Kerin -- Tyler Pet Foods, Inc / Roger A. Kerin -- Curtis Automotive Hoist: Market Opportunities in the European Union / Gordon H. G. McDougall -- Frito-Lay's Dips / Roger A. Kerin and Jeanne Bertels -- South Delaware Coors, Inc / James E. Nelson and Eric J. Karson -- Ch. 5. Product and Service Strategy and Brand Management -- Zoecon Corporation: Insect Growth Regulators / Roger A. Kerin and Larry Smith -- Ms-Tique Corporation / Roger A. Kerin -- Manor Memorial Hospital: Downtown Health Clinic / Roger A. Kerin -- Procter & Gamble, Inc.: Scope / Gordon H. G. McDougall and Franklin Ramsoomair -- Frito-Lay Company: Cracker Jack / Roger A. Kerin -- Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity / Roger A. Kerin and Wayne Swisher -- Ch. 6. Integrated Marketing Communication Strategy and Management -- Throckmorten Furniture, Inc. (A) / Roger A. Kerin -- Throckmorten Furniture, Inc. (B) / Roger A. Kerin -- Cadbury Beverages, Inc.: Crush Brand / Roger A. Kerin -- Drypers Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin, Angela Bullard and Lawrence Cervetti -- Godiva Europe / Jean-Jacques Lumbin -- Ch. 7. Marketing Channel Strategy and Management -- Dell Computer Corporation: The Higher Education Market / Robert A. Peterson -- Amway Japan Limited / Yoshinori Fujikawa, Patrick Reinmoeller and David J. Arnold / [et al.] -- Goodyear Tire and Rubber Company / Roger A. Kerin -- Hendison Electronics Corporation / Roger A. Kerin -- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines / Roger A. Kerin -".
catalog title "Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.".
catalog type "Case studies. fast".
catalog type "Fallstudiensammlung. swd".
catalog type "text".