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- catalog contributor b12235091.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Preparing for writing -- Persuasive writing -- Finding and generating news -- Legal and ethical guidelines -- The values of news releases -- The feature story -- Photos and graphics -- Pitch letter, media alerts, press kits, and op-ed -- Radio, television, and webcasting -- Distribution : Snail mail to the Internet -- Working with the media -- Newsletters, e-zines, and brochures -- The World Wide Web -- Direct mail and advertising -- Letters, e-mail, and reports -- Writing and giving speeches -- Audiovisual aids -- Meetings and events -- Program planning -- Program evaluation.".
- catalog extent "xx, 570 p. :".
- catalog hasFormat "Public relations writing and media techniques.".
- catalog identifier "0321070143".
- catalog isFormatOf "Public relations writing and media techniques.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : Longman,".
- catalog relation "Public relations writing and media techniques.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "659.2 21".
- catalog subject "HM1221 .W56 2001".
- catalog subject "Public relations United States Authorship.".
- catalog subject "Public relations United States.".
- catalog tableOfContents "Preparing for writing -- Persuasive writing -- Finding and generating news -- Legal and ethical guidelines -- The values of news releases -- The feature story -- Photos and graphics -- Pitch letter, media alerts, press kits, and op-ed -- Radio, television, and webcasting -- Distribution : Snail mail to the Internet -- Working with the media -- Newsletters, e-zines, and brochures -- The World Wide Web -- Direct mail and advertising -- Letters, e-mail, and reports -- Writing and giving speeches -- Audiovisual aids -- Meetings and events -- Program planning -- Program evaluation.".
- catalog title "Public relations writing and media techniques / Dennis L. Wilcox ; foreword by Patrick Jackson.".
- catalog type "text".