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- catalog abstract "Diskette contents: Three marketing research databases are provided to accompany the book. They contain real results from actual marketing research studies. Students' ability to analyze and interpret marketing research data is reinforced by doing these tasks. These databases are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, AND MYSTAT-PC.".
- catalog contributor b12242588.
- catalog contributor b12242589.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Diskette contents: Three marketing research databases are provided to accompany the book. They contain real results from actual marketing research studies. Students' ability to analyze and interpret marketing research data is reinforced by doing these tasks. These databases are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, AND MYSTAT-PC.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "System requirements for accompanying computer disk: IBM and compatible computers.".
- catalog description "tabla de contenido.".
- catalog extent "xxii, 888 p. :".
- catalog identifier "0070347999".
- catalog identifier "0079122523 (alk. paper)".
- catalog isPartOf "McGraw-Hill series in marketing".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog requires "System requirements for accompanying computer disk: IBM and compatible computers.".
- catalog subject "658.8/3 20".
- catalog subject "HF5415.2 .K53 1996".
- catalog subject "Market research".
- catalog subject "Marketing Management.".
- catalog subject "Marketing research.".
- catalog tableOfContents "tabla de contenido.".
- catalog title "Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.".
- catalog type "text".