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- catalog contributor b12242592.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "First Create "WOW"--Brand Strategy Comes Later -- An Obsession with Strategic Brand Planning -- It All Starts with a "Big Idea" -- A Big Idea Creates a Lasting Monument -- How the American Express Blue Square Logo Was Born -- A Big Idea Needs a Brand Slam Presentation -- Defy Safely Ensconced Trends -- Finally, There's Justice in Telecommunications -- The Problem with Automated Phone Systems -- How ATandT Lost a Customer's Business -- Hertz Keeps Its Customers Dry -- Fewer Wires, Brighter Colors Pay Off for Apple -- Reward Longtime Customers -- Defy Standardized Architectural Designs -- New York City's Amazing Turnaround -- Think Outside the Box -- A Wake-Up Call to CEOs -- Oldies But Goodies -- The World's Most Recognized Glass Bottle -- Pepsi Is Back with the Challenge -- "Charlie the Tuna" Returns -- Here Comes "Elsie the Cow" -- Welcome Back, Mr. Whipple -- Speedy's Back, Along with "Plop, Plop, Fizz, Fizz" -- A New Peacock Returns to NBC -- It Takes Vision, Courage, Determination, Talent, and More -- Vision -- Courage -- Determination -- Talent -- It Takes Much More -- Bases Loaded for a Brand Slam -- First on Base Is a Great Brand Name -- Second on Base Is a Great Brand Logo -- Third on Base Is a Great Web Site -- Now Hit the Brand Slam -- Advertising That Hits a Brand Slam -- Qualities of Great Advertising -- Tell the Product's Most Compelling Story -- A Memorable Image That's All Your Own -- Top Ten Brand Slam Campaigns -- Breakaway Advertising -- A Brand Blunder -- When Product or Service Experience Gets in the Way.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvi, 186 p., [8] p. of plates :".
- catalog hasFormat "Brand slam.".
- catalog identifier "0867308478 (alk. paper)".
- catalog isFormatOf "Brand slam.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : Lebhar-Friedman Books,".
- catalog relation "Brand slam.".
- catalog subject "658.8/27 21".
- catalog subject "Advertising Brand name products.".
- catalog subject "HF6161.B4 D448 2001".
- catalog tableOfContents "First Create "WOW"--Brand Strategy Comes Later -- An Obsession with Strategic Brand Planning -- It All Starts with a "Big Idea" -- A Big Idea Creates a Lasting Monument -- How the American Express Blue Square Logo Was Born -- A Big Idea Needs a Brand Slam Presentation -- Defy Safely Ensconced Trends -- Finally, There's Justice in Telecommunications -- The Problem with Automated Phone Systems -- How ATandT Lost a Customer's Business -- Hertz Keeps Its Customers Dry -- Fewer Wires, Brighter Colors Pay Off for Apple -- Reward Longtime Customers -- Defy Standardized Architectural Designs -- New York City's Amazing Turnaround -- Think Outside the Box -- A Wake-Up Call to CEOs -- Oldies But Goodies -- The World's Most Recognized Glass Bottle -- Pepsi Is Back with the Challenge -- "Charlie the Tuna" Returns -- Here Comes "Elsie the Cow" -- Welcome Back, Mr. Whipple -- Speedy's Back, Along with "Plop, Plop, Fizz, Fizz" -- A New Peacock Returns to NBC -- It Takes Vision, Courage, Determination, Talent, and More -- Vision -- Courage -- Determination -- Talent -- It Takes Much More -- Bases Loaded for a Brand Slam -- First on Base Is a Great Brand Name -- Second on Base Is a Great Brand Logo -- Third on Base Is a Great Web Site -- Now Hit the Brand Slam -- Advertising That Hits a Brand Slam -- Qualities of Great Advertising -- Tell the Product's Most Compelling Story -- A Memorable Image That's All Your Own -- Top Ten Brand Slam Campaigns -- Breakaway Advertising -- A Brand Blunder -- When Product or Service Experience Gets in the Way.".
- catalog title "Brand slam : the ultimate hit in the game of marketing / Frank Delano.".
- catalog type "text".