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- catalog contributor b12242609.
- catalog contributor b12242610.
- catalog contributor b12242611.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Pt. I. Marketing Channels Framework. Ch. 1. Marketing Channels: Information-Driven, Customer-Steered. Ch. 2. Channel Roles in a Virtual Marketplace. Ch. 3. Attaining Competitive Advantage through Channel Design. Ch. 4. Marketing Mix and Relationship Marketing -- Pt. II. Channel Exosystems. Ch. 5. Managing Uncertainty in the Channel Environment. Ch. 6. Channel Relationships in the Global Village. Ch. 7. Legal and Ethical Imperatives in Channel Relationships -- Pt. III. Channel Microsystems. Ch. 8. Conflict Resolution Strategies. Ch. 9. Information Systems and Relational Logistics. Ch. 10. Developing Positive Channel Relationships -- Pt IV. Channel Mesosystem. Ch. 11. Transaction Costs and Vertical Marketing Systems.".
- catalog extent "xxvi, 514 p. :".
- catalog hasFormat "Marketing channels.".
- catalog identifier "0072895128 (alk. paper)".
- catalog isFormatOf "Marketing channels.".
- catalog isPartOf "McGraw-Hill/Irwin series in marketing".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Boston : McGraw-Hill/Irwin,".
- catalog relation "Marketing channels.".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.129 .P45 2002".
- catalog subject "Marketing channels.".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Pt. I. Marketing Channels Framework. Ch. 1. Marketing Channels: Information-Driven, Customer-Steered. Ch. 2. Channel Roles in a Virtual Marketplace. Ch. 3. Attaining Competitive Advantage through Channel Design. Ch. 4. Marketing Mix and Relationship Marketing -- Pt. II. Channel Exosystems. Ch. 5. Managing Uncertainty in the Channel Environment. Ch. 6. Channel Relationships in the Global Village. Ch. 7. Legal and Ethical Imperatives in Channel Relationships -- Pt. III. Channel Microsystems. Ch. 8. Conflict Resolution Strategies. Ch. 9. Information Systems and Relational Logistics. Ch. 10. Developing Positive Channel Relationships -- Pt IV. Channel Mesosystem. Ch. 11. Transaction Costs and Vertical Marketing Systems.".
- catalog title "Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.".
- catalog type "text".