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- catalog abstract ""Twenty years ago we were among the first to focus on how markets and market forces were transforming U.S. higher education. Higher Education as Competitive Enterprise summarizes our formative work by exploring the determinants of price and competition across the market for undergraduate education. What makes some institutions medallions and others name brands, while still others serve a predominantly convenience/user-friendly clientele? The answer is presented as a market taxonomy explaining which campuses compete with one another, at what prices, and with what kinds of outcomes for their graduates." "Higher Education as Competitive Enterprise ultimately teaches that the successful college or university needs to be both market smart and mission centered. To meet today's challenges, institutional leaders and researchers must first understand the structure and then develop the analytic wherewithal for determining their institution's place in the market. This volume of New Directions for Institutional Research provides a set of rules and tools with which to jumpstart the process."--Jacket.".
- catalog contributor b12252396.
- catalog contributor b12252397.
- catalog contributor b12252398.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""Twenty years ago we were among the first to focus on how markets and market forces were transforming U.S. higher education. Higher Education as Competitive Enterprise summarizes our formative work by exploring the determinants of price and competition across the market for undergraduate education. What makes some institutions medallions and others name brands, while still others serve a predominantly convenience/user-friendly clientele? The answer is presented as a market taxonomy explaining which campuses compete with one another, at what prices, and with what kinds of outcomes for their graduates." "Higher Education as Competitive Enterprise ultimately teaches that the successful college or university needs to be both market smart and mission centered. To meet today's challenges, institutional leaders and researchers must first understand the structure and then develop the analytic wherewithal for determining their institution's place in the market. This volume of New Directions for Institutional Research provides a set of rules and tools with which to jumpstart the process."--Jacket.".
- catalog description "Includes bibliographical references (p.103-104) and index.".
- catalog description "Revenue -- Segments -- Contours -- Results -- Choices -- Work plans.".
- catalog extent "108 p. :".
- catalog identifier "078795795X".
- catalog isPartOf "Jossey-Bass higher and adult education series".
- catalog isPartOf "New directions for institutional research ; no. 111.".
- catalog isPartOf "New directions for institutional research, 0271-0579 ; no. 111, Fall 2001.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "San Francisco : Josey-Bass Publishers,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "College publicity United States.".
- catalog subject "College students Recruiting United States.".
- catalog subject "College students as consumers United States.".
- catalog subject "Education, Higher Economic aspects United States.".
- catalog subject "Education, Higher United States Marketing.".
- catalog subject "LB2342.82 .Z46 2001".
- catalog subject "Marketing United States Planning.".
- catalog subject "Universities and colleges Public relations United States.".
- catalog subject "Universities and colleges United States Administration Finance.".
- catalog tableOfContents "Revenue -- Segments -- Contours -- Results -- Choices -- Work plans.".
- catalog title "Higher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, [and] Daniel B. Shapiro, authors.".
- catalog type "text".