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- catalog abstract "Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Focus groups are expensive. They can cost thousands per session. Plus, they can take weeks from start to finish to implement and analyze. In the end, the client may use results to inform million dollar decisions. The book includes a case study of a qualitative research study into men's attitudes towards career, family, self-image, privacy and technology. The real-life transcripts included in this case study are fascinating and helpful for understanding how to probe consumers for useful answers.".
- catalog contributor b12266996.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "1. When to do qualitative research -- 2. High tech comes to high touch -- 3. Gearing up for groups -- 4. Managing field work -- 5. Screener and topic guide construction -- 6. Moderating: the listening loop -- 7. Beyond the basic Q & A: special techniques -- 8. The hardest part: analysis and implications -- 9. Mantrack study -- 10. The moderator as trend detective -- 11. 15 myths about qualitative research.".
- catalog description "Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Focus groups are expensive. They can cost thousands per session. Plus, they can take weeks from start to finish to implement and analyze. In the end, the client may use results to inform million dollar decisions. The book includes a case study of a qualitative research study into men's attitudes towards career, family, self-image, privacy and technology. The real-life transcripts included in this case study are fascinating and helpful for understanding how to probe consumers for useful answers.".
- catalog extent "xvi, 256 p. :".
- catalog identifier "0967143942".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Ithaca, N.Y. : PMP,".
- catalog subject "Focus groups.".
- catalog subject "H61.28 .L36 2001".
- catalog subject "Marketing research.".
- catalog subject "Qualitative research.".
- catalog tableOfContents "1. When to do qualitative research -- 2. High tech comes to high touch -- 3. Gearing up for groups -- 4. Managing field work -- 5. Screener and topic guide construction -- 6. Moderating: the listening loop -- 7. Beyond the basic Q & A: special techniques -- 8. The hardest part: analysis and implications -- 9. Mantrack study -- 10. The moderator as trend detective -- 11. 15 myths about qualitative research.".
- catalog title "The mirrored window : focus groups from a moderator's point of view / Judith Langer.".
- catalog type "text".