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- catalog contributor b12267000.
- catalog contributor b12267001.
- catalog contributor b12267002.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "What marketing metrics are used by MSI members? / Russell S. Winer -- Marketing metrics across industries : from food to sports to pharmaceuticals / James W. Masterson -- Inferring customer value from local information / David R. Bell -- Pushing the levers that make money : econometrics and business development / Steve Kincaid -- Toward a system for monitoring brand health / C.B. Bhattacharya, Leonard M. Lodish -- Economic theory and brand health : a new accounting / Stuart Agres -- The slipper-e art of measuring e-brand value / Stephen F. Dull, Kelly A. Dixon -- Web metrics : what can we learn from the "offline" world? / Peter Fader -- Kraft's return on marketing investment : portfolio management planning implications / Michael D. Duffy -- Decision satisfaction as a perfromance metric / Gavan Fitzsimons.".
- catalog extent "39 p. ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 00-119.".
- catalog isPartOf "Report ; no. 00-119".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Cambridge, MA : Marketing Science Institute,".
- catalog subject "Internet marketing Cost effectiveness Measurement Congresses.".
- catalog subject "Marketing Cost effectiveness Measurement Congresses.".
- catalog subject "Marketing Management Congresses.".
- catalog tableOfContents "What marketing metrics are used by MSI members? / Russell S. Winer -- Marketing metrics across industries : from food to sports to pharmaceuticals / James W. Masterson -- Inferring customer value from local information / David R. Bell -- Pushing the levers that make money : econometrics and business development / Steve Kincaid -- Toward a system for monitoring brand health / C.B. Bhattacharya, Leonard M. Lodish -- Economic theory and brand health : a new accounting / Stuart Agres -- The slipper-e art of measuring e-brand value / Stephen F. Dull, Kelly A. Dixon -- Web metrics : what can we learn from the "offline" world? / Peter Fader -- Kraft's return on marketing investment : portfolio management planning implications / Michael D. Duffy -- Decision satisfaction as a perfromance metric / Gavan Fitzsimons.".
- catalog title "Marketing metrics : October 5-6, Four Seasons Hotel, Toronto, Canada / prepared by Marion Debruyne and Katrina Hubbard.".
- catalog type "text".