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- catalog abstract "In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.".
- catalog contributor b12267011.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior -- Sec. II. Consumers as individuals: Ch2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Sec. III. Consumers as decision makers: Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influences and opinion leadership -- Ch. 12. Organizational and household decision making -- Sec. IV. Consumer and subcultures: Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of consumer culture.".
- catalog extent "xvii, 554 p. :".
- catalog hasFormat "Consumer behavior.".
- catalog identifier "013091360X".
- catalog isFormatOf "Consumer behavior.".
- catalog isPartOf "Prentice Hall international series in marketing.".
- catalog isPartOf "The Prentice Hall international series in marketing".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog relation "Consumer behavior.".
- catalog subject "658.8/342 21".
- catalog subject "Consumer behavior.".
- catalog subject "HF5415.32 .S6 2002".
- catalog tableOfContents "Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior -- Sec. II. Consumers as individuals: Ch2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Sec. III. Consumers as decision makers: Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influences and opinion leadership -- Ch. 12. Organizational and household decision making -- Sec. IV. Consumer and subcultures: Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of consumer culture.".
- catalog title "Consumer behavior : buying, having, and being / Michael R. Solomon.".
- catalog type "text".