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- catalog contributor b12284283.
- catalog contributor b12284284.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Ch. 1. Introduction: Consumer Behavior and Marketing Strategies / Kirby Moulton, Anthony L. Spawton and Michel Bourqui -- pt. I. Setting Sights on the Market. Ch. 2. Researching the Wine Consumer / Christian M. Miller. Ch. 3. Market Audits / Michael R. Hagerty. Ch. 4. Tracking Retail Sales / Kirby Moulton -- pt. II. Considering the Marketplace. Ch. 5. The Context for Marketing Strategies: A Look at the U.S. Wine Market / Jon A. Fredrikson. Ch. 6. The Production/Marketing Interface / Tom Eddy. Ch. 7. Wine Marketing and Its Legal Environment / J. Daniel Davis. Ch. 8. The Role of a National Importer / Fred Myers. Ch. 9. Wine on the Internet / Peter Granoff -- pt. III. Developing Strategies.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xix, 307 p. p. :".
- catalog identifier "0834218437".
- catalog identifier "083421962X".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Gaithersburg, Md. : Aspen Publishers,".
- catalog subject "663/.2/00688 21".
- catalog subject "HD9370.5 .S83 2001".
- catalog subject "Wine Marketing.".
- catalog subject "Wine industry.".
- catalog tableOfContents "Ch. 1. Introduction: Consumer Behavior and Marketing Strategies / Kirby Moulton, Anthony L. Spawton and Michel Bourqui -- pt. I. Setting Sights on the Market. Ch. 2. Researching the Wine Consumer / Christian M. Miller. Ch. 3. Market Audits / Michael R. Hagerty. Ch. 4. Tracking Retail Sales / Kirby Moulton -- pt. II. Considering the Marketplace. Ch. 5. The Context for Marketing Strategies: A Look at the U.S. Wine Market / Jon A. Fredrikson. Ch. 6. The Production/Marketing Interface / Tom Eddy. Ch. 7. Wine Marketing and Its Legal Environment / J. Daniel Davis. Ch. 8. The Role of a National Importer / Fred Myers. Ch. 9. Wine on the Internet / Peter Granoff -- pt. III. Developing Strategies.".
- catalog title "Successful wine marketing / edited by Kirby Moulton, James Lapsley.".
- catalog type "text".